Sir Mix-A-Lot’s
once controversial hit “Baby Got Back” is now the base of a department
store’s national back-to-school ad campaign.
Target retail chain has adopted 1992’s “Baby Got
Back,” but the rapper has tweaked the lyrics to encourage the purchase
of school supplies.
Now dubbed “Baby Got Backpack,” Sir Mix A-Lot kicks
lyrics that say “I like backpacks and I cannot lie” instead of original
lines that said “I like big butts and I cannot lie.”
In 1992, the Seattle native was banned from daytime MTV, because
sexy dedication to well endowed derriere was to hot for company brass.
On the internet, some blog posters expressed discontent with
the use of the song, but Target reps told the New York Post the song is primarily
marketed to parents that have kids.
“Baby Got Back” reached #1 in 1992, won a Grammy
and was Sir Mix-A-Lot’s biggest hit, but the rapper was already a platinum-selling
artist before his highly publicized crossover.
MTV and BET embraced his 1987 hit “My Posse’s On
Broadway” and other songs scored with fans as well.
“Baby Got
Backpack” can be seen on national outlets through the summer and fall
back-to-school season.
