Slip-N-Slide CEO Takes Label In New Direction

Slip-N-Slide Records has added two new artists to its roster in an attempt to recreate the indie label’s Hip-Hop success in new arenas.

Newcomers Shonie and Camar are both set to release their debut albums in early 2009, after years of first hand experience of music business.

The two new recruits are part of Slip-N-Slide Records founder and CEO Ted Lucas’s goal to set new musical territory and develop more projects to set the label apart.

“We are expanding our wings into the R&B and Reggae scene as well as starting our Rock division,” Lucas told “I want to continue to put out good music for the fans. When you’re on top, you have to keep doing what you’re doing to stay on top.”

Established in 1993, the company has sold more than 10 million records, having introduced the world to multi-platinum artists Trick Daddy, Trina, Rick Ross and most recently Plies.

Jamaican-born Camar has performed the world over, introducing audiences to his own style of music, Yard Soul.

Defined as R&B stylings over traditional dancehall beats, the artist combines the influences of artists like Jodeci and Boyz II Men with Jamaica’s traditional sound.

The result has been tested on stages from the U.S. to Europe, alongside the likes of U2’s Bono, Annie Lennox, and Jagged Edge.

Powered by the single “She Loves The Flavor,” Camar’s Slip-N-Slide debut Yard Soul is due out early next year.

“Reggae and Dancehall are really big in the Miami music scene,” Lucas explained. “I wanted to get involved in that type of music and when I heard Camar's music, I knew he was a star.”

While Shonie’s name may not yet be a familiar one, the South Bronx songstress has already attained chart-topping success.

The Miami-transplant made her national radio debut assisting new label mate Trina on “Single Again,” the first single from her latest album Still The Baddest.

A rapper-turned-singer, Shonie has also recorded with Flo-Rida, Trick Daddy, Cool & Dre and B5.

“I want to be more than a rap label,” Lucas said. “I'm taking Slip-N-Slide to a new level and we plan to extend our brand into all genres of music.”