Snoop, "Bishop" Don Juan Promote VSOP, Bishop Inks Deal

Snoop Dogg and former pimp turned preacher "The

Bishop" Don Magic Juan have teamed up with VSOP Passion Blend to promote

the drink in a nationwide marketing and advertising campaign.

"Snoop Dogg and Don Magic Juan define the

essence of Very Select Original Premium. As tastemakers, their decision to drink

VSOP Passion Blend speaks volumes. It definitely sets our drink apart from the

rest," said Gee Roman, Brand Manager.

VSOP Passion blend aims to snag "hip-hop

drinker" between the ages of 21 and 34. The drink is currently available

through select retailers in New York and Los Angeles.

In related news, "The Bishop" Don Magic

Juan inked a deal with Avatar Records to release a compilation album/DVD.

"This is the compilation and companion DVD

for the new Mackllenium," Bishop told

As of press time, there is no release date for

the untitled compilation/DVD.