(AllHipHop News) Hip-Hop legend Snoop Dogg has taken an equity stake in Sanctiond, the automotive brand created by legendary tattoo artist Mister Cartoon.
The Sanctiond brand features 15 different products, including waxes, polishes, car wash, interior cleaners and conditioners and other products to care for automobiles.
According to Sanctiond Co-Founder/CEO Atticus Firey, Snoop Dogg will serve as the brand's global ambassador, spokesperson and strategic consultant, in addition to owning a piece of the company.
"This is not a traditional endorsement deal for Snoop Dogg," Atticus Firey told AllHipHop.com in a statement. "In addition to being our business partner, he will provide global endorsement services, marketing support and strategic consulting for the brand. Snoop Dogg’s global recognition, trendsetting status and super cool persona enhances our ability to bring new consumers and revived energy into this category.”
Under the new deal, Snoop will become part owner of the company, in addition to launching his own branded line of car care products.
“We have been wanting to do this for years,” Snoop Dogg told AllHipHop.com "There are no cool brands that represent our lifestyle and with Sanctiond we are excited to bring our communities together through a common love of our cars and the shine we can put on them.”
Each one of the products under the Sanctiond brand feature Mister Cartoon's unique style of artwork, complete with hand-made drawings, right on the packaging.
"This is a great day, to have someone I admire as an artist who is also a fan of the product, join my company in this capacity,” Cartoon added. "Like me, Snoop is passionate in everything he does. We have a unique bond as artists and car lovers."
Today (November 1) Snoop Dogg and Mister Cartoon will make an appearance in Las Vegas, at the SEMA show, at booth #25055.