Snoop Dogg has entered into a worldwide licensing agreement with JAKKS Pacific Inc. to market a line of pet products based on the rapper's image.
The deal covers leashes, apparel, treats, toys, beds and more for dogs.
"Snoop Dogg's love goes beyond people -- it is for living creatures throughout the universe," the rapper said. "How can I be Snoop Dogg and not show my love for pets?"
According to Jennifer Richmond, senior vice president of licensing and media for JAKKS Pacific, Inc., the line will be sold to mass retailers, pet superstores, and eventually specialty store, nationwide.
"Our team is really excited to develop and market what we expect will be an urban and edgy line," Richmond said.
The Snoop Dogg branded pet line is slated to hit stores later this year.