Snoop Dogg Planning West Coast Dominance, Introducing New Unified Groups Of West Coast Talent

While the South

is currently dominating Hip-Hop, West Coast rap icon Snoop Dogg is confident that

his beloved region is ready to reclaim its top spot. With

his new solo album Blue Carpet Treatment, due in October, the Long Beach,

Calif., rapper hopes to restore the West's dominion. "I

hate losing. I'm a sore loser," Snoop told "That's why

when the West Coast was losing, I had to come step the game up so we could get

back in the game. We just want to get noticed one more time and then once you

notice us and start to hear us, then you'll start to feel us."

Although the

West has been unusually silent in the rap scene the past few years, Snoop sees

recent activity as a sign of change. "Ice

Cube's album is out doing tremendous things right now and E-40's record came out

bangin'," the lyricist noted. "Keak Da Sneak did his thing, my n***as

Tha Dogg Pound just came out [and] they s**t smoking. Everybody's gearing up for

my new record so it's coming back around. The Waist Deep movie just came

out, which is West Coast s**t. So it's like the movement is coming back full circle.

It's got to come back home." To

further capitalize on the West's momentum, Snoop is developing two new groups

in an effort to present a united front. Western

Union is comprised of artists from Los Angeles, Inglewood, Long Beach, and Watts,

while the War Zone is based in Compton, Long Beach, and Watts. The

new factions include artists such as Supafly, Bad Luck, MC Eiht, Kam, Goldie Loc,

and Lady of Rage. "My

thing is trying to build the West Coast up by putting n***as together and formulating

groups so we can learn how to group up as opposed to putting n***as out individually,"

said Snoop. "I figured if we do groups and then one member shines, then we

can push him solo. Put the group first and that way everybody eats."

Never one to

shun controversy, Snoop expressed discontent at artists from other regions who

take advantage of the West's dormant state. "I'm

fin to put a stop to all that s**t," he said. "All you motherf**kin'

suckers that ain't from the West Coast, n***a, your pass has been revoked. Time

out. We need our b***hes back, we need our lowriders back, n***a. We need all

that back n***a -- with interest. We don't need y'all comin' out here wastin'

time shooting our videos in our hood and then by the time we want to shoot, it

look like some s**t we stole from y'all. Get the f**k out of here.


know not to confront me and I wish one of them would," Snoop continued. "I'm

talking to every last one of you n***as. Straight from the Dogg's mouth. All that

doing videos and s**t out here n***a without checking in with Snoop Dogg is over

with." But

Snoop said his frustration goes deeper than artists using the West as a background

for videos. The rapper also feels that people on his coast are being overlooked

for possible employment opportunities. "A

lot of these n***as just come out here using us, and not using us. If you gonna

come to the West, start using some of these n***as and give them jobs," said

Snoop. "I can't come to your town and shoot a video without hiring some of

your people and checking in with the right folks and what not. I'mma get ran up

out there. Come on man. Show some love."Snoop

Dogg's Blue Carpet Treatment hits stores October 18.