Amoro Management Corp., a company specializing in large-scale real estate development projects in major U.S. cities, will sponsor rapper Snoop Dogg's "Snoop Youth Football League" (SYFL) by creating an endowment fund to raise more than $1 million for the league.
The national program kicks off Saturday (Feb. 4) during Snooper Bowl II, which takes place at the Pontiac Silverdome in Detroit and features a live performance by Bow Wow. Amoro will present Snoop with a $10,000 seed check.
Snoop started the league in 2004 as a way to make football more affordable to underprivileged youth.
"It's too easy for kids to join a gang," said Snoop in a statement. "I want to make it even easier to play football. I have a passion for teaching youth life skills through football."
Those who are unable to make a donation but have great credit can utilize Amoro's Credit for Charity program to support the league without paying cash out of their own pocket, Taylor added.
Proceeds from the endowment fund will go towards funding football programs for youth and possibly college scholarships.
This year's Snooper Bowl will feature Snoop's Junior All-Stars against the Detroit PAL All-Stars. The winning team will receive the Snooper Bowl Trophy, created by Tiffany & Co., makers of the Vince Lombardi Super Bowl Trophy for the NFL.
Last year's game was considered one of the most successful officially NFL-sanctioned events of Super Bowl week.
The NFL assists SYFL with youth initiatives such as the junior player development and Play Safe! programs.
"Our investors are used to double and triple digit returns on their investments," said Amoro founder, Ephren Taylor. "Individuals who wish to support Snoop Dogg's SYFL program can invest in the endowment fund, and the returns from their investment will continue to fund the SYFL for decades to come."
Sponsors for the game include Spirit Airlines, Tiffany & Co., XM Satellite Radio and Natural Resources Media, which will videotape the event in HDTV, a first for any youth sports program.
In related news, Snoop's one-time rival Luther "Luke" Campbell, who has mentored children for over 20 years through his Liberty City Warriors youth football league, announced his new venture, The National Youth Football League (NYFL).
The NYFL begins play this year and is affiliated with the Orange Bowl Youth Football League.
"I'm excited about this opportunity to develop the National Youth Football League and to be a part of the OBFYL," said Campbell, a founder of the Liberty City program. "We have been meeting with teams throughout Dade and Broward during the off-season and all of us are looking forward to kicking off the National Youth Football League this season."
Campbell said the majority of kids in his Liberty City program progressed in their academic performance last year.
"One of our kids this year was a failing student at the start and by the time we were playing in the Super Bowl he was an all 'A' student," Campbell said. "With the academic progress reporting system that we have implemented, I'd like to think that we are not only helping develop great athletes but scholars as well."
More information on the National Youth Football League is available at www.orangebowl.org.