Brothers J Prince
Jr. and JS Prince Jr. have formed a new record label with the help of their father,
Rap-A-Lot Records CEO J Prince.
The two sons founded
Southern Empire, along with their cousin and business partner Young Gun, and
plan to incorporate different genres of music, in addition to rap.
on expanding into every market and every genre of music," J Prince Jr.
told AllHipHop.com. "That includes rock and roll, pop, and whatever else
we may take."
The brothers need
not look far to find a blueprint for success. Their father has been a fixture
in Hip-Hop since he founded Rap-A-Lot in the mid-80s.
label's roster includes prominent artists such as the Geto Boys, Scarface, Devin
the Dude, Bun B and Yukmouth.
In addition to
his musical pursuits, J Prince has penetrated the sports market by handling
the boxing careers of Roy Jones Jr., Floyd Mayweather, Clarence "Bones"
Adams and Ronald "Winky" Wright via his company, Prince Boxing Enterprise.
J Prince Jr. and
JS Prince Jr. are combining what they've learned from their father as they work
with him to launch the new label.
The brothers are
currently working with new artists and hope to release new music soon.