Soulja Boy Unveils New Line of Watches And Games

The rapper is flexing his entrepreneurial muscles with some new products.

(AllHipHop News) Rapper Soulja Boy has finally revealed his dream line of watches, five years after debuting the concept online.

Soulja, real name DeAndre Way, first floated his plans for the SouljaWatch back in 2013, when he shared a clip of the gadget on Instagram.

The timepiece, which featured a wide screen to play videos, has since undergone a range of tweaks and updates.

"We going viral just in time for Christmas," he explained in a video. "You can text, call, camera, music."

He also uploaded a link to the new page for his SouljaWatch endeavor on Instagram, which directs fans to the brand's website, where the watches appear to be on sale for just $19.99.

Soulja also launched his own handheld game, in addition to his own gaming console.