Rihanna‘s former publicist has come forward and confessed to starting rumors that Jay Z was cheating with the artist as he was married to wife Beyonce.
Jonathan Hay admitted that he he made up the rumor to push “Pon de Replay,” Rihanna’s 2005 hit song.
Hay only came forward after he was outed in a book called “Becoming Beyonce,” according to the New York Daily News.
“I was blindsided by the news of ‘Becoming Beyoncé’ coming out and it couldn’t come at a worse time for me,” Hay said in a statement. “I’m currently releasing projects with my label Urban Hitchcock through Tidal, a company that is owned by Jay Z and Beyoncé … Hopefully this news hasn’t ruined that relationship for me. … The pr stunt that I did was out of desperation to help break ‘Pon de Replay’. … It was reckless and I didn’t think it was going to work. I was just throwing spaghetti at the wall to see what would stick.”