Spotify Subscribers Want Refunds Over Excessive Drake Promotion On The Platform

The streamer's strategic marketing idea may have been overkill.

(AllHipHop News) Spotify declared this past weekend #ScorpionSZN. The streaming service paid to have the hashtag appear as a Twitter Promoted Trend on the day that Drake released his Scorpion album.

Additionally, Drake covered every playlist on Spotify, the first time a music act was advertised in that way. The OVO leader's face was the featured photo for lists that didn't even include his songs.

Some Spotify users are now demanding a refund or a free month credit for the excessive Drake promotion on their ad-free accounts. Sources connected with the streamer reportedly told Billboard the complaints have been "relatively minimal" and no refund policy is currently in place. 

This is the second decision by Spotify to face criticism in recent months. Subscribers, media figures, and artists opposed the Swedish company's "Hate Content & Hateful Conduct" policy that barred music by R. Kelly and XXXTentacion from appearing on editorial and algorithmic playlists.

"We rolled this out wrong and could have done a much better job," stated Spotify CEO Daniel Ek about the questionable choice. Neither Kelly nor XXX had been convicted of any abuse-related crimes which caused critics to claim Spotify's "Hateful Conduct" policy could be a slippery slope toward corporate-backed censorship.

Spotify then caught more backlash in June when the app created a full XXXTentacion playlist and highlighted his songs on the popular RapCaviar playlist following the "Look At Me" performer's murder. The move was seen by some as an attempt to profit off the 20-year-old's death after Spotify announced his expulsion just weeks earlier.

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