Steve Rifkind & Billionaire Jordan Zimmerman Merging Companies

Hip-Hop mogul Steve

Rifkind and multi-billionaire and Florida Panthers owner Jordan Zimmerman are

merging companies to create a new business that will focus on music and other

business ventures.

While neither Zimmerman

nor Rifkind could reveal details because of the pending deal, Zimmerman said

the two moguls were thinking forward.

"This is way out of

the box thinking and is going to become the norm in the industry,” Zimmerman

told of the merging businesses.

“They are joining

forces and merging their respective companies to create a fully integrated music

and business alliance,” another source close to the deal told

Rifkind launched the Steven

Rifkind Company in 1989 as a consulting firm that did “street team”

work (a term Rifkind trademarked) for such companies as Nike, Pepsi, HBO, Rolling

Stone and Levis.

With the success of SRC,

Rifkind launched Loud Records in 1992 by signing legendary Hip-Hop groups, Wu-Tang

Clan and Tha Liks.

The company went on to achieve

success with such fabled Hip-Hop acts as Big Pun, The Beatnuts, MOP, Three 6

Mafia, Xzibit, Funkmaster Flex and others.

After closing Loud, Rifkind

launched Street Records Corporation (SRC) in March 2003 with Universal.

Most notably, the label

signed marquee artists David Banner and released his critically acclaimed albums

Mississippi: The Album and his follow-up, Certified.

SRC recently signed Harlem,

New York rapper Jae Millz and his Wanna Blow imprint and already counts Remy

Ma and platinum selling singer Akon as artists on the label.

Zimmerman is the CEO of

famed advertising agency Zimmerman Partners, which was founded in 1984. The

billionaire owner of Zimmerman Partners owns the Florida Panthers and the Bank

of Atlantic Arena in Fort Lauderdale, Florida.

Zimmerman Partners also

operates 22 offices in 10 states and has worked with a variety of clients, including

the Florida Panthers, the Miami Dolphins, Musicland, and Office Depot.

The company’s

philosophy centers on "brandtailing," which merges branding strategies

with to promote products and services that build brand identity.