Steve Rifkind Jumps Into Reggaeton With New Label

Steve Rifkind,

CEO of SRC Records, has signed a distribution deal with Miami-based Coalition

Music Group in an effort to work more closely with rising reggaeton artists.The

deal, announced today (Oct. 18), will allow SRC/Universal to draw upon a broader

range of music, specifically Coalition Music Group’s specialty,reggaeton.According

to the New York Daily News, the businessman will distribute music from

Coalition's roster, which includes reggaeton artists Zion and Lennox.Rifkind

also said he is investing several million dollars into Coalition, which was founded

by Miami entrepreneur and boxing manager Luis Navarro."We're

making a major investment in reggaeton," Rifkind told the Daily News.

"(Reggaeton) is where Hip-Hop was twenty years ago."Coalition's

first release under the new agreement will be Cocorocos, a compilation


SRC imprint is also planning the Nov. 21 release of Akon's new album Konvicted.