Steve Rifkind Launching Hip-Hop Channel

As we reported last month, former Loud Records

CEO (and currently CEO of SRC) Steve Rifkind

is launching what he calls a "mini-studio." While he has not released

detailed information about the entire scope of the project, one arm of the company

will be a hip-hop lifestyles channel.

The channel, which was created by Rifkind and

a new media company, Vertical Media Holdings, will focus on underground hip-hop

music and urban entertainment that cannot be found on other cable channels.

The channel is scheduled to launch in August.

Check your local cable provider for more details.