(AllHipHop News) Advertising/marketing mogul Steve Stoute and directors Ron Howard and Brian Grazer recently discussed their vision for the "Budweiser Made in America" film, which they are producing and directing in conjunction with rapper Jay-Z.
Jay-Z and Paul Chibe, Anheuser-Busch's VP of Marketing in the United States, are executive producing a film based on the "Budweiser Made in America" music festival, which will take place this Labor Day weekend in Philadelphia, Pennsylvania.
Acts like Pearl Jam, Rick Ross, Odd Future, Drake and other will be on hand to perform at the concert, which also includes the historic reunion of seminal rap group Run-DMC.
Steve Stoute and @radical.media are producing, while Ron Howard and Brian Grazer will direct the film, which Ron Howard said would not be a concert film, as one might expect.
"This will not be a concert film," director Ron Howard revealed to AllHipHop.com in a statement. "It's a reflection of the fabric of what it means to be Made in America – what the festival represents, why Jay is doing it and how he relates to each artist," said Howard.
Co-director Brian Grazer further elaborated on the "Budweiser Made in America" film concept, stating that the movie would focus on Jay-Z and the inner-workings that go in to producing an event as large as the Made In America Festival.
It's no small undertaking, as the two-day event is expected to draw over 50,000 people at $100 a ticket, to the Parkway in Philadelphia.
"The film is going to be born through Jay-Z's perspective," Grazer revealed. "How he puts the event together and creates this musical event that defies all genres. We will hone in on the meaning of the festival and how Jay-Z has become a voice and icon for this generation."
"Made in America is the soundtrack to pursuing your passion, excelling at your craft, being authentic and embracing cultural diversity," Steve Stoute told AllHipHop.com in a statement. "It's the tapestry that ignites new ideas and brings us all closer together. That's what we're setting out to accomplish with this festival and film and we're proud to have an iconic American brand like Budweiser as our partner who truly stands for what it means to be Made in America."
The "Budweiser Made In America" film will be released in 2013.