After largely contributing
to the burgeoning buzz of the reggaeton movement over the past year, Latin
star Tego Calderon recently vetoed P. Diddy’s offer to model for his Sean
John Spring Collection, in light of the company’s alleged use of sweatshop
labor in Central America.
Under the conditions
of the deal, Calderon was scheduled to appear in several ads across the country
including a large billboard posted in Times Square.
But according to
Tego, he felt disrespected by the company’s reputation and the offer in
about the human rights violations in his [P. Diddy] clothing factories in Central
America, but frankly there was more," Calderon confessed to the New York
Post. "Me faltó el respeto, [he dissed me] with his offer. I just
did a $75,000 commercial in Puerto Rico with Nydia Caro. Someone like Puffy
could have offered more than $2,000 — but again, it wasn't about the money.
I was not persuadable. It was about the principle."
After his passing
on the offer, Caldreon was shocked to see that fellow Reggaeton artists - most
notably Daddy Yankee - weren’t as reluctant to oppose to the deal.
principle. I don't think he [P.Diddy] knows what I am about. What hurts me the
most is that my colleagues accepted the offer thinking that it was a great opportunity.
This was about respecting us, and what we do," Calderon exclaimed. "Forgive
me, but I don't need Time Square, I don't need a billboard. I am not trying
to conquer white Middle America. I already won the hearts and respect of those
I wanted to win — mi gente Latina, my people, the street, my black brothers
In response to
the allegations, P.Diddy revealed in a statement that his company has never
violated any human and/or worker’s rights since its launch in 1999.
has long had very strict policies with which all of its vendors are required
to comply. Our compliance team inspects and certifies all of our factories around
the globe. We have absolutely zero tolerance for non-compliance with our policies.”
on several cuts from N.O.R.E and Fat Joe, Calderon is currently seeking US distribution
for his yet-to-be titled CD.