Terrence Howard Inks Deal With 310 Motoring

Actor Terrence

Howard has struck a deal with 310 Motoring to become a spokesman for the high

end automotive company's 310 footwear line.

The company is

planning to launch The Terrence Howard campaign in men's urban, fashion and

lifestyle magazines around the world in markets where the footwear is sold.

"I'm thrilled

to take on my role as a spokesperson with 310," Howard said. "This

brand has always been known as a symbol of luxury in Los Angeles, and I'm proud

to help take it to the next level as the 310 code goes global."

The announcement

comes during a banner year for Howard, who recently

starred in the critically acclaimed films Ray, Hustle & Flow and Crash.


is the perfect symbol for 310. He is one of Hollywood's most respected rising

stars with a deep history in the industry, and his impeccable taste is evident

in everything he does – including selecting roles of quality and substance.

With Terrence front and center in our 310 ads, I'm looking forward to what I

believe will be

an incredible year for the brand, said Marc Laidler, founder of 310 Motoring.

The announcement

comes on the heels of the popular 310 Motoring produced Hurricane sneaker with

rapper The Game.

The Game's release

with 310 Motoring proved to be successful, helping the company's stock price

jump 8% after selling out nationwide upon its release in Dec.

310 Footwear is

sold in department stores, specialty stores and boutiques worldwide.