The Game: "I Killed G Unit, I Killed the Brand"
As the news spreads of 50 Cents apparent steep sales drop for Before I Self Destruct, former protégé turned rival Game has emerged to take the credit.
In a recent interview with Complex.com to promote his forthcoming R.E.D. Album, the Game pointed to his on wax G Unit feud from 2005-2007 as what began his rivals downfall.
Its just Hip-Hop and I think that hes more bitter towards me then anyone else hes had drama with because look what I did to his brand. I killed G Unit, Game told Complex.com. I killed the clothes, I killed the brand, I killed Tony Yayo, Banks, and Buck at that time. Like I really f**ked up a lot of money for that dude. Not only for him but my label, Jimmy Iovine, who at this point, Im apologetic to.
The feud was all but finished record-wise until 50 Cent recently aimed a few bars at Game on So Disrespectful.
Along with the lyrical taunts (Game youll never be my equal Im in a tax bracket youre never gone see/When you cross me), the Queens mogul has rebuffed any attempt to reconcile, despite mentor Dr. Dre and Game making amends.
Regarding 50s stance, the Compton emcee feels the rivalry has run its course and does not make any sense business-wise.
Me and his beef is old at this point. Its pure comedy for me at this point. When he says something, I laugh. If I shoot a shot back its just a joke at this point, The Game explained. Nobody is going to kill each other. Nobody is gonna beat each others ass. Im not gonna do none of that. So we might as well get along. We exist in Hip-Hop Were not f**king WWE wrestlers, were not boxers man, its just Hip-Hop. Its just make music or dont make music. Its not a gang war, like hes not a Crip and Im a Blood, and this aint f**king 85, and Im not gonna ride through his hood and do a drive by, like its not that serious.
Instead of challenging Jay-Z in the midst of his Before I Self Destruct promotion, The Game advised 50 could switch up his tactics and garner more attention with a reunion project.
If we said tomorrow Game and 50 are coming out with an album, you know how many motherf**king antennas would go up? We could still sell a million records just off promoting it alone, he offered. I mean, I understand the business aspect of it. I understand that you know, hes got a big ego. Im just not one with it, I dont have one. I forgive and forget and thats life. One day youre alive and the next day you die. So why spend it bitter and mad at the f**kin world, man? I dont understand it.
With Baby By Me as the current single, 50 Cents Before I Self Destruct is projected to sell 160,000 copies and land in Billboards Top 5.
At press time, Games The R.E.D. Album is slated for a February 2010 release on Interscope. For the full interview visit www.complex.com.