The Game's latest jaw dropping selfies have not only caught the lusting eye of his female fans but the men have been watching as well. Not for the photo's risque nature though.
According to TMZ, there has been a spike in sales for the underwear brand, Ethika, that the west coast spitter is sporting in the flick. Ethika's sales have soared by 500 percent for the two styles of underwear Game wore on his IG.
The "100" rapper doesn't have an endorsement deal with the brand, but the underwear was gifted to him back in August.