(AllHipHop News) Jersey Shore star Mike The Situation Sorrentino has gone into business with rap star Snoop Dogg and his spiritual advisor Bishop Don Juan to launch a new clothing line. Snoop Dogg and Bishop Don Juan snagged the Jersey Shore MTV reality TV star for their new Serious Pimp line of clothing. The Situations company MPS Entertainment will launch a Serious Pimp lines of clothing, sunglasses and accessories centered around Sorrentino. "I'm very excited to unveil my Serious Pimp clothing line to the public," The Situation told AllHipHop.com in a statement. "My company, MPS Entertainment, has worked very closely with Serious Pimp to develop a line that captures the style and confidence that is my trademark. Being 'The Situation' means that confidence cannot be bought and certainly cannot be thrown away. The new clothing line embodies the look of a Serious Pimp; it looks good and feels great on you."The Situation, who recently scored a club hit with Fat Man Scoop, DJ Class and Disco Fried, titled "The Situation," hinted that a new musical collaboration with Snoop Dogg could be in the works.Serious Pimp was launched in 1999 with the goal of blending Hip-Hop fashion with MMA attitude. The company recently expanded their distribution by partnering with several large retailers in the United States, Japan, the UK and Australia. "We've expanded our presence rapidly in markets across the country and overseas," added Serious Pimp Founder and CEO, Damian Kutzner. "The Situation's swagger, attitude, and confidence resonates with the Serious Pimp image. We're very excited to welcome him to the board."