(AllHipHop News) R&B star The Weeknd has been recently announced as the latest brand ambassador and creative collaborator for Puma.
The Hollywood Reporter comfirmed that the singer's collaboration with the fashion giant will include sneakers and apparel designed by the star himself.
A press release further indicated that the collection "is a fusion of Puma's sport-inspired designs and The Weekend's street-motivated aesthetics as seen in his label, XO."
The artist will also be starring in Puma's Sportstyle campaign "Run The Streets," which is slated for a November launch.
The Weeknd will represent Puma's Sportstyle styles IGNITE Limitless footwear and IGNITE evoKNIT, along with Evo Apparel.
Prices have yet to be revealed for The Weeknd's latest collaboration with Puma, but a 2017 release is expected.