(AllHipHop News) The German luxury car brand Mercedes-Benz and the Tidal entertainment platform have announced a new partnership. Starting from 2018, Mercedes-Benz customers connected to the Mercedes me Portal will be able to access a complimentary 12-month Tidal HiFi membership.
"Thanks to the cooperation with Tidal, we are enhancing the Mercedes me lifestyle range with a unique entertainment experience. Our customers can stream music and videos at home or on the go virtually unlimited. We also offer exclusive opportunities to contact artists or experience them live," states Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars.
The launch of the Mercedes-Benz/Tidal collaboration will include a live stream of an exclusive concert from the me Convention in Frankfurt. "Fancy" hit maker Iggy Azalea was tapped to perform at the September 15 event.
“Tidal is honored to partner with the world’s premiere automobile manufacturer,” says Roc Nation's Lior Tibon. "The joint mission of superior quality and excellence is a natural synergy between both brands. Mercedes customers value ingenuity and we’re proud to share Tidal’s elevated music and entertainment experience with them.”