Travis Scott Is Releasing His Own Reese's Puffs

The rap star is teaming up with General Mills in a unique business deal.

(AllHipHop News) Rapper Travis Scott has teamed up with American food manufacturer General Mills to design a limited edition box of Reese's Puffs.

The 28-year-old unveiled the project in an Instagram post, which showed the star posing in front of a copper-colored Range Rover car, with two boxes of the cereal by his side in glass cases. He captioned the post: "Sweet Sweet."

While the cereal itself will remain the same, the packaging will take inspiration from Travis‘ Cactus Jack record label and his Astroworld album artwork.

The new boxes have a brown background, and show a bowl of the popular cereal and the usual Reese's logo, with an image of the star's La Flame action figure and his trademark cactus incorporated into the design.

The collaboration comes shortly after Scott, who shares daughter Stormi with Kylie Jenner, 22, teamed up with Nike for the successful Travis Scott x Air Jordan 1 sneaker collection.

The limited run of Travis Scott x Reese’s Puffs will launch at a pop-up store in Paris today (June 25), and will be sold on Travis‘ online shop for $50.