Even in death, legendary rapper Tupac Shakur continues to collect awards.
The "Virtual Tupac at Coachella," was recently recognized with a prestigious Cannes Lions Titanium Award.
Digital Domain Media Group, the company that created the Tupac hologram, was awarded the Titanium Award during the 59th annual Cannes Lions International Festival of Creativity on June 23.
The Cannes Lions ceremony is one of the most prestigious annual award shows, for professionals in the digital/creative communications industry.
"We were thrilled to be part of this project, this completely new idea in entertainment,” said Ed Ulbrich, Chief Creative Officer of Digital Domain. “When Dr. Dre came to us with his vision we knew that the world had never seen anything like this and that the response was going to be huge. Having 'virtual 2Pac' and the idea of virtual performers recognized with a Cannes Lion Titanium Award is beyond exciting.”
An elite jury of experts from 10 of the world's top advertising agencies served as judges of the Cannes Lions International Festival of Creativity.
Also, the virtual Tupac at Coachella beat out over 500 entries at the annual festival.
Tupac's hologram was also a hit with fans around the world, amassing over 15 million YouTube views, while increasing album sales 500%.
Sales of Pac's classic track "Hail Mary" also rose 1500% after the Tupac hologram performances on April 15 and 22.