(AllHipHop News) New York City sneakerheads and fashionistos now have a new spot to cop the latest gear. Roc Nation associates Tyran "Ty Ty" Smith, Lenny S, Jeff Harris and Tashawn Smith-Green announce the opening of the ROC N’ SOLE store in Brooklyn.
"This is something special we always wanted to do for Brooklyn and we can’t wait to show you guys what we have in the store. ROC N’ SOLE is looking to bring the hottest and latest fashion to the community,” says Jeff Harris and Lenny S in a statement.
ROC N' SOLE is located in the Boerum Hill area of BK just blocks away from the Barclays Center. The store will feature various brands including Adidas, Puma, TrapStar, Msfts, Blood Brothers and No Label Watches.
A VIP opening sponsored by DUSSE & Power 105.1 was held recently. Celebrities DJ Khaled, Victor Cruz, Adrienne Bailon, Melanie Fiona, Fabolous and Emily B were in attendance.
The officialgrand opening event is scheduled for today, August 22nd from 1-6 pm featuring free exclusive Adidas giveaways and free Whimsicle fruit pops for the first 1,000 customers.
Check out pictures from the VIP opening in the gallery below.