Tyler, The Creator Offers 'Flower Boy' Album As A Limited Edition Cassette Tape Bundle
(AllHipHop News) Are audio cassettes becoming the new vinyl?
The supposedly dead option for music consumption is experiencing a rise in public interest again.
Now Tyler, The Creator is offering his fans a cassette version of his new Flower Boy album as well.
"iight yall asked so why not. gonna be a while, but yeah," wrote the California rapper in a caption for an Instagram photo of the limited edition bundle.
Vintage items, such as cassettes, become trendy again because older consumers embrace the nostalgia of their youth and a new generation of customers discover the product.
According to Billboard, cassette album sales increased 74% in 2016 (129,000 copies).
43% of those cassettes were sold on the internet, 33% of the purchases came from independent retailers, and 21% were bought at non-traditional music stores like Urban Outfitters.
In 2016, twenty-five albums sold more than 1,000 copies on cassette as compared to only eight albums in 2015.
This year's Cassette Store Day is scheduled for October 14.