AllHipHop.com spent some time with June Archer, founder and CEO of the Eleven28 Entertainment Group, recently to learn about his new Hip-Hop TV Series with Fuse TV called "The DocuTape".
We also got some info on his sister series show by executive producer O. Williams entitled "Behind The Unsigned". Check out what June and O. have going on with Fuse, and what it means for the Hip-Hop industry at large:
AllHipHop.com: Thanks, June, for taking some time out for AllHipHop.com today. We know you're extra busy right now! Can you speak a bit about what Eleven28 is?
June Archer: Eleven28 Entertainment is a producer and writer management company specializing in A&R consultation, artist development, and lifestyle branding. We recently added radio and TV production to that list.
AllHipHop.com: Sweet. Can you tell us about what you're currently working on with Fuse?!
June Archer: On July 4, Eleven28 Entertainment Group released two original programs scheduled on the FUSE network. Both programs are deeply rooted in the music industry, and center around a behind the scenes look into the lives of some of the visionaries that create the music that we listen to every single day.
“The DocuTape” profiles the lives of industry professionals as they demonstrate what sacrifices and commitments it takes in order to make the music that will become the soundtrack to the lives of the masses. With the DocuTape series, it’s not about the drama - it’s about the struggle.
AllHipHop.com: So, the stories are all unparalleled then?
June Archer: Yes, each story is unique and very compelling. There are no scripts, there are no do-overs. The pain, frustration, and the passion that is revealed are all genuine and from the heart of each individual. They don’t need to feed gimmicks, as their own stories are enthralling enough to rope you in and keep you captive. Everyone will be wishing for their collective success.
AllHipHop.com: Dope. And, what about the other show with O. Williams? What's it called, and what's it about?
June Archer: “Behind the Unsigned” is a documentary by O. Williams that’s focus is profiling up and coming, unsigned artists. Each episode will examine the stories of indomitable artists whose spirit and heart are forever apparent in their work ethics. This, in combination with their moxy and utter determination, led them one step closer to their ultimate dream.
Featuring artists such as Chris Webby and Fred the Godson, each episode explores the lives and adversities of various unsigned artist through interviews and narrations, which allows insight into how the desire to succeed overpowers everything else, and what life choices must be made as a result. It’s about the pursuit of happiness and what is surrendered in the name of success.
AllHipHop.com: Wow! It sounds like these two shows could change a lot of artists' lives in a serious way! Nice! We hear that there is something truly different about the way the shows are being delivered to the audiences. Can you possibly expand on that a little bit?
June Archer: Through a ground breaking deal between Fuse, AT&T, and V-Cast, both shows will be available via Fuse On Demand and on the web for the watching convenience of viewers everywhere! As the viewing habits of the consumer morph and change with the times, so will we.
AllHipHop.com: So the change in viewing habits is what made you decide to deliver your programming that way?
June Archer: We wanted to create a format that was easily manageable and accessible for those on the go as well as those who prefer a more traditional viewing experience. Thanks to Fuse, AT&T, and V-Cast, we got both!
AllHipHop.com: Well, there ya go!
June Archer: Yessssirrr!
We highly recommend checking out Fuse.TV's "The Docutape" and "Behind The Unsigned" on a TV, Computer, or Smartphone near you really soon!
SkyyhookisCEO/FOUNDER/General Manager of Skyyhook Radio and a contributor for AllHipHop.com. Follow her on Twitter (@SkyyhookRadio).