(AllHipHop News) Style conscious emcee Wiz Khalifa is adding another item to his fashion business portfolio. The ONIFC rapper is teaming up with Flat Fitty Luxury Headwear to develop seasonal custom caps.
"Wiz's desire to position his line with the most esteemed retailers is aligned with our brand's mission statement of 'Just Better.' Wiz is one of the most business-minded young tastemakers out there, and Flat Fitty is truly excited about this partnership," said Flat Fitty CEO Christian "Tian" Waters in a statement.
Flat Fitty was founded over eight years ago and has since become known for its high quality products. Every Flat Fatty cap is hand-sewn and contains 3D embroidery. The company's previous celebrity partnerships include DJ Whoo Kid, Pro Skateboarder Manny Santiago, and America's Best Dance Crew winners Jabbawockeez.
Their new alliance with Wiz will be a cross promotional relationship as the Taylor Gang leader prepares to release his third album later this year on Atlantic Records/Warner Music Group.
"When we first met the Flat Fitty team, we knew their vision and creativity was a match for Wiz Khalifa," said Sara Nemerov, Senior Vice President and Head of Consumer Products and Global Brand Licensing at Warner Music Group. "Wiz has a trend-setting style which is a natural fit with Flat Fitty. Flat Fitty is becoming a new leader in the fashion headwear market and we are excited to partner with them."
Wiz's new Flat Fitty headwear line will be available later this year. A sneak peek will debut during MAGIC Market Week in Las Vegas in August.
To check out Flat Fitty's lookbook visit flatfitty.com.