Xzibit Inks Deal 2 Year Deal With Footwear Manufacturer Dada

Rapper Xzibit has announced plans to launch his own shoe line with athletic footwear

manufacturer Dada, for a two-year endorsement.

Commonly known

on the hip-hop scene, the rapper has been gracing the small and big screens,

as host of the MTV series Pimp My Ride. He’s also appeared in blockbuster

hits “XXX State of the Union,” and “8 Mile” and now

wants to try his hand at shoe design.

“Dada has

always been competitive and respected and I'm excited to design and promote

a shoe that represents both of us so well.” Xzibit said in a statement.

Dada CEO Lavetta

Wells adds, ““Xzibit defines pop culture and his success in crossing

various markets makes him the ultimate representative of the Dada brand.”

A press conference

and launch campaign are well in the works, to be announced at a future date.

The Dada Supreme

brand is carried in nationwide footwear retailers such as Footlocker and has

been spotted on celebrities such as DJ Quick, Dr. Dre and Jessica Simpson.