YBN Cordae Signs With Puma As A Youth Brand Ambassador

'The Lost Boy' album creator is linking with the company for upcoming campaigns and initiatives.

(AllHipHop News) Rising emcee YBN Cordae joined Big Sean, Meek Mill, and G-Eazy on Puma's roster of signed musicians. Cordae partnered with the Germany-based apparel business to be a Youth Brand Ambassador.

"Blessed and excited to officially be apart of the [Puma] family as the Youth Brand Ambassador!!!! A lot of dope things on the way! Stay tuned 🥇," posted the 21-year-old Maryland representative on Instagram.

In a statement, Puma explained the company selected YBN Cordae because of his "effortless street style and sneakerhead mentality." The Young Boss N*ggas collective member can be seen wearing Puma gear in the "Locationship" and "Have Mercy" music videos.

YBN Cordae is preparing to release his debut studio album The Lost Boy. In addition, "The Lost Boy Tour" launched on May 10 and currently runs until August 1 at Lollapalooza in Chicago.