Young Thug & Kevin Liles Announce “Hot” Battle Of The Bands Challenge For HBCUs
Yohance Kyles (@HUEYmixwitRILEY)
(AllHipHop News) Atlanta rap star Young Thug and 300 Entertainment CEO Kevin Liles are presenting the "Hot" Battle of The Bands Challenge. The digital campaign invites all HBCU marching bands to produce a short TikTok video with their best rendition of Young Thug's "Hot" song.
To enter, participating bands must post the video to their school’s TikTok account using #HotBOTBChallenge, #HBCUBattleofTheBands, #HBCUHotChallenge, and #EverythingLitty by December 1. They can then share the clip with those hashtags on other social media platforms such as Instagram, Twitter, Facebook, and YouTube. The HBCU with the highest engagement on their video will receive a $25,000 donation to the institution’s music department/band program.
"I come from an HBCU, I started out at the school of engineering at Morgan State University and there would be no me without my experience at MSU,” states Liles. “Homecomings and the power of their marching bands have always been at the core of an HBCU’s school spirit.”
Liles continues, “Our commitment from Young Thug and 300 is to support those very creatives who give their all and inspire us to build upon the HBCU communities. On behalf of Young Thug and I, we will always commit to putting the arts at the front of our philanthropic efforts."
The #HotBOTBChallenge contest comes after Thugger ran through “Hot” on The Tonight Show Starring Jimmy Fallon with Gunna and Wheezy. The late-night performance also featured members from Temple University’s Diamond Marching Band.