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Trae Tha Truth Discusses J. Cole Leaving Battle, New Song, Being Banned At Home & Finding Blessings
Jul 15, 2024
Trae Tha Truth gave an in-depth interview with AllHipHop at the BET Awards 2024. And he offered up quite a bit, from how he found blessings in banning, defending J. Cole haters, to new music he's dropping. He raps with @ChuckCreekmur and Devon Jefferson in the BET Media House.
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Executive Producers: “Grouchy” Greg Watkins and Chuck “Jigsaw” Creekmur
AllHipHop.com, a powerhouse in the Hip-Hop world, was established and brought to life in 1998 by the visionary CEOs "Grouchy" Greg Watkins and Chuck "Jigsaw" Creekmur. Over the years, AllHipHop has solidified its position as an invaluable hub for all things Hip-Hop on the web. With its daily dose of news, exclusive interviews, in-depth reviews, multimedia content, a newly-minted expanding community, and a treasure trove of other engaging material, it has garnered immense praise and a dedicated following.
Renowned publications consistently turn to AllHipHop for their news and feature references, attesting to the site's unparalleled accuracy and trustworthiness. Additionally, AllHipHop has fostered strong partnerships with numerous offline print magazines, newspapers, television networks, and radio stations, further cementing its influence and reach in the world of #HipHop.
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0:00
What's going on world? It's your man Chuck Creekmer aka Jigsaw
0:11
You with Devon Jefferson? We're here with Trey Da Truth. What's up
0:16
Man, I'm cool. You know, I'm just making my rounds out in the homies. What's up
0:20
Yeah, man. So, you know, it's glad to have you. First of all, thank you for all you've given to the culture
0:26
You know what I'm saying? Your work in the community is, I would say, unparalleled, man
0:31
Elite game. Yeah, yeah, definitely. So, you have new music coming out. Talk to us about it
0:37
Yeah, new album, Crowd Control, will come out July 26th. It's a turn-up album, you know, just summer vibes
0:46
But the reason I call it Crowd Control, one is, you know, the game is more so in the festival world now
0:53
so it's dope stuff there. And Crowd Control is also the definition of, in the form of being the leader
1:00
because the slogan is, control the crowd, don't let it control you
1:04
Wow, yeah. Definitely a fun project. Then, you know, I'm going to get back to the more lyrical music or what I know how to do
1:13
But that, and then, you know, Trey, they coming up July 19th through the 22nd
1:19
So, everybody going to be in Houston for that, man. Nice, nice. So, go ahead
1:24
I was just going to, you know, have you speak a little bit more about Trey Day, because, I mean, I think it's turned into
1:32
and correct me if I'm wrong, this is going on almost a decade now, right
1:36
Or close to? It's year number 16. Sixteen. Almost two decades. So, almost two decades now. Again, so much culture there, and, you know, again, just being a major celebration in the city
1:48
Just talk to me a little bit about, you know, you seeing the growth with that, and even more so how it's connecting you with the next generation of artists coming out of the city
1:55
Oh, man, you know, it's so crazy when you go to look back at the Trey Days, right
1:59
If you ever just go look at the history of it, all of the upcoming artists have been there
2:05
and everyone that's been there and left from there have turned out to be some of the biggest artists in the world
2:12
So, it's kind of like a mandatory thing at this point. Like, artists know, like, one, that's the big bro, the big homie
2:20
But outside of that, it's like, you get there and you meet people that you wouldn't necessarily run across
2:26
and then when you meet them there with me, it's not in the, I'm a superstar world
2:31
Everybody know I'm a down to earth, so you get in a different, you know, when you meet people on different occasions
2:36
it's how y'all relationship is built and based, you know what I'm saying
2:40
As opposed to trying to meet somebody right now when they're doing a meeting, interviews, and passing, it ain't the same
2:45
That's a fact. But everybody coming, man. Everybody with anybody. And people don't understand, with me, I'm not selective
2:54
You can be the smallest or the smallest to the biggest to the biggest. Like, I've had people there that don't nobody know, they all walk right past them, all the way to Dave Chappelle
3:04
Yeah. Right. It's just a good experience and a good vibe, man
3:09
And the support is super dope, you know, just for people across the world
3:14
Can you name some names for us or are we still under wraps? No, no, I did a flyer this year
3:21
Jeremiah Davis, Ice Web Bizzle, Skilla Baby, T-Pain, from the UFC, Dustin Poirier, Kevin Holland
3:34
Of course, a lot out of Houston, you know, from the Rejects to, man, it's a lot of people. Yeah
3:43
Donnell Rollins, like it's so many different walks of life that's there, you know
3:48
And then it's a lot of people that's not on the fly that's gonna be there. Okay, okay, okay. Look at that, look at that
3:55
Now, you know, Houston is one of my favorite towns, you know, all the way back to the earliest of rap a lot, you know
4:03
And not for nothing, all hip hop's like, when you look at the traffic numbers, Houston is number probably three, you know
4:13
New York's always been number one. Houston might have been number two
4:17
I was gonna say around my era of the 06, 07, when I was real heavy in the blogs, I definitely feel we would have been number two, if not number one, definitely
4:31
Yeah, definitely. So what's the status of Houston now? You know, seeing Khali come together has just energized everybody, you know, seeing that
4:41
First and foremost, I'm gonna say shout out to everybody doing their thing in Houston, man
4:45
Too many to name. You have, you know, a lot of people tend to lean towards the names and faces that they know, but they have to understand it's up and coming talent
4:57
At the end of the summer, talent that haven't even really been discovered, you know, that actually have the skills and the potential to be some of the biggest artists on earth
5:06
But another dope thing is what people don't realize is Houston probably have some of the biggest artists in the world
5:13
That's a fact. Literally, though. It's like almost a hidden secret when they go to sit back and think, and it's like, man, they from Houston, too
5:22
Well, start with Beyonce, right? Of course. Yeah, I'm talking about, let's go past the music, right
5:31
One of the most heartwarming mothers, Felicia Rashad. Absolutely. With the biggest gospel to you, Linda Adams
5:42
Right. That's a fact. Houston is definitely something for the culture, man
5:49
And speaking of something as far as culture, you know, again, we was talking about briefly before you got on here, you know, I saw you and don't worry
5:57
Y'all shook up. I saw you shake up with Josh Levi. You know, what's it like being really like you said, everybody's big homie
6:05
I think, man, the thing in life, man, a lot of people have egos and they're arrogant and they, you know, everybody feel like everybody knows who I am
6:14
I had a conversation earlier and people don't really get offended by it, but they be like, when I introduce myself, why are you in
6:23
Who don't know who you is? In my mind, I don't think like that. I'm still the same. Hey, how you doing
6:28
You know, like and for them, it's like, man, they feel like everybody know
6:34
And in my mind, I don't mean no offense. I've just always been humble to introduce myself
6:40
But I think the reason why people take to me like that is because I do embrace people, you know what I'm saying
6:45
Even though they may see me make some of the moves that people can't usually make
6:51
I'm still the same one. I see a chop it up with your own size and be the same as always
6:57
You know, I think there's just something that can be valued. And then when you just look at the impact of things that I've done in the industry as a whole, you know, yeah, you know, it's just appreciated by people
7:11
But I appreciate them, too, you know, just so they even rock with me
7:15
And I got to ask you, because you've done so much good, positive work
7:21
Has that band been lifted? It still hasn't? Yeah. Fifteen years. People don't understand, you know, that lets you know I'm a real soldier to be banned worldwide for 15 years
7:35
Right. You can just not have a radio record or record that's jamming in your career
7:41
So imagine what I've been fighting against. That was a David Goliath moment
7:46
Right. But I think I became, I outgrew them. And I think that came once I let go
7:56
Yeah, right. You know, because just being real, you know, spiritual, you know, when you say you got to let go and let God, you really have to do that
8:05
A lot of times we say we let go and let God, but I still got my hands on the steering wheel trying to navigate it a little
8:12
And that's not really having faith. And I think when I find like, man, if it, I don't need it, whatever it's going to be, it's going to be
8:19
Yeah. I start jumping to levels I've never had in my life
8:25
Yeah, but you know, the crazy way, the way you know how long it's been is, what's up man
8:30
The way you know how long it's been is, my son was born the weekend I got banned. Wow
8:37
And he's about to be 15. Wow. That's how I keep track of it
8:41
Yeah, that's. So, you know, we're all fighting something. Like, like culturally, all hip hop is like one of the last soldiers in this media game
8:53
You know, still, yeah, still hip hop on, still black on. And we fight a lot, a lot of hidden walls and ceilings
9:02
What would, what advice would you give someone? And, you know, we're fighting against algorithms now as, as artists and in the culture
9:11
Some are fighting, some are being helped by it, you know, so you can look at it two ways
9:15
What advice would you give somebody who's perhaps going through their own struggles
9:22
One, never give up because, just because it may not seem like it's your time or it may seem like everything is going down the drain
9:30
God can make one move and change that all. Yeah. Another thing is adapt to your environment
9:38
Adapt to it to where you're not jeopardizing your principles, morals, and what you stand for
9:43
But also able to adapt and make it your own way. Because that's one thing, if you're from the hood, you're always going to adapt to your environment
9:50
So guess what? Coming up, it might have been the era for, I hate to use this example, but I'm saying it could be the era of dope, green
10:00
Like, you adapt. It may be this is the way to get money. You have to adapt
10:04
It may be this is what people are into, what they ain't close, culture, music
10:09
And you have to adapt. And I think with the block, like even with music, the youngsters found the way where they, part of the reason why I never would need radio again. Yeah. Yeah. Yeah
10:22
Blog wise, you just have to figure out different things, website and blog, find different things that's still true to you, but able to resonate with them too. Yeah
10:33
Combine the two, it can become powerful because your diehards know you're not jeopardizing the changes
10:39
And the news can't. Right. Appreciate what you got going on. Yeah
10:44
Real quick, you know, we on that topic of adapting to environments
10:48
I think, you know, that adaption that you had to the environment when you were on Kohl's might not delete might delete later, you know, trade a trip to Ibiza
10:57
It was amazing. First of all, the call. Yeah. I want to speak on that as well
11:02
You know, just the relationship before we even really get into, you know, all that record is my brother
11:07
Larry just talked to him probably maybe two hours ago. Wow. OK. Yeah. Definitely
11:13
I felt that project definitely. I can't say it slipped on, but I feel like a lot more people need to tune in
11:22
When we did it, if you hear me and I say even when we fall off, we don't fall off
11:29
That's the same way as he's getting ready for his album to follow
11:34
Everything was calculated with that. Speaking of that, my birthday Wednesday and on my birthday, we're going to release the trailer to the Ibiza remix. OK
11:45
So that's going to be dope. Make sure you check the video out. With who
11:49
With me and J. Cole. Oh, that's what's up. It's going to be. Happy early birthday. Yeah. Definitely
11:55
The video out now, y'all can stream that. What's so crazy is when you look at the video, we was young. Before we even knew we would be where we at or how we are, you know, but super dope
12:06
One thing, man, I know he probably wouldn't want me to say, but I'm going to clarify
12:12
I watch blogs and I watch headlines and make it as if he was just trying to get away or duck any type of situation
12:27
And that wasn't the case. What people have to realize is that's just not the type of energy bro got
12:32
You know what I'm saying? He's more he focused on him. He focused on his kids and just always stayed in his lane
12:38
So, you know, everybody wanted to see him rumble and not know
12:43
Like a lot of us came up together like we partners. You know what I'm saying
12:47
For me being a real brother to him, like you've got to respect that somebody like, man, you know what, bro
12:53
Like I know I'm dope. I'm not questioning myself. I just feel like that's just not the energy that I'm on
13:01
You know what I'm saying? Like you, I don't know what you do for a living, but I can't expect you to come jump in the car with me to go make a move
13:09
And that's not necessarily how you may move at the moment. You may go about it your way
13:15
And I think just a lot of people, it kind of, for me, it bothered because it's like you have to appreciate when people want to and find peace in their own way
13:27
You got to value that. And even if it wasn't him, it could be a situation
13:32
Somebody feel like, hey, I don't, I may not feel like doing a club
13:36
I may feel like kicking with my kids. That's what my peace of mind is
13:40
You can't knock them for that. That's the thing. Because any real man is his own leader
13:45
He ain't thinking about what the next person's saying. I just wanted to make sure I spoke on that, man, because he's dope
13:54
He ain't going to run over. He's terrorizing every artist, everybody he gets on a song with for the last three years
14:02
I think he's at a place where he happily just loves doing music
14:06
I think respectfully we should let him do that if that's what he wants to do. I guarantee you, no matter what they say or how they criticize when his album comes, they're going to back into that corner like, well, you know, I didn't mean it in this way
14:22
I'm speaking fan-wise. It's going to be one of those what-they-going-to-say-now moments
14:28
That's good to hear. The only good thing I believe that can come out of it is the same when I got banned
14:34
It brings a different type of fuel within yourself like, nah, they got me wrong
14:40
Yeah, yeah. I love what he's doing. I just saw him the other day riding his bike in New York City
14:48
Definitely. The fans are like, he's shaking hands, taking selfies, and that type of piece, you can't, as a celebrity, that's something I can't even
14:59
You know another one of my bros that likes to just be out of light and be cool would be Andre 3000. Yeah
15:08
I got footage of me and him just literally sitting playing darts. Like, this is my bro
15:13
Yeah, yeah. It's like, man, sometimes people have to understand, like, man, good people have their time to be them
15:21
Yeah, yeah, definitely. Before we get out of here, we got to talk a little bit about the drip from head to toe
15:28
Let us know what it is, man. Fashion over sweats. Ha! Trade mercs, you know, it's always AB and everything
15:36
AB and head. Just your normal. This is looking at it. That's what's up
15:41
It's a different Cuban, too. This is one of the first ever made reverse Cubans done by Iceman Nick
15:49
Buy for all the colds, jeweler coming out of Houston. Iceman Nick is a silent assassin when it comes to that
15:56
Any jewelry you see from me that's crazy, you know it's coming from him
16:00
Yeah, it's crazy. We're always doing different stuff. With trade day coming up, we might have something new coming in the works. Okay
16:08
If we out at trade day, man, I might not be able to pay attention. Them was dancing the whole time. I know
16:13
This is my day to day. That's your day to day? All right
16:17
I got to. The teeth he done for me, it's just, you know, he's dope, man
16:23
See, I knew what it was going to be, so that's why I wore these, right? This is a company, woman owned, black and all that
16:29
Ying and Kang. But I was like, I'm not wearing no jewelry, jewelry. No, we can't
16:33
You know what I mean? Because I knew trade was going to pull up with something crazy
16:38
And that's your day to day. One last thing I want to get off real quick before we get out of here
16:43
We was rapping a little bit off the frame, and I was letting you know, one of them verses for me that I hold dearly is that collab that you did
16:52
with Wiz Khalifa, is that phone numbers. And you was remarking to me about how you felt like that was such a moment
16:58
you, him, and Big Sean on that record. Yeah, and the crazy thing, so Wiz doing a lot of going back to the
17:07
cabin fever and stuff like that, so I believe that's something we can
17:11
we should recreate. Some people never seen, you know we actually did a video for it. What
17:17
That came out. Wow. We shot it in Austin, Texas. I actually have the only footage of the performance with all three of us
17:28
performing phone numbers when we was younger. Like it was just a lot of them stuff
17:34
Just sitting up with me and Wiz. Man, Wiz. Congratulations on the baby girl
17:39
Yeah, congratulations. But we need the bundle of joy and also the bundle of records
17:44
That's what I'll tell you again, man. Shit up. But yeah, I got over 2,000 unreleased records with everybody. What
17:52
Trey, what we doing? You got to drop them. But you know, Berg been on me here, he just, he just
18:00
because you know we got the record rock out right now. He was just like, man, I'm going to keep harassing you
18:06
and I'm going to keep picking at you until you just start putting music out. Flood the market. Yeah
18:11
You got the fan base, man. Exactly. We here. We here. We'll figure it out, man
18:17
Come on, man. You know what you're doing. I'll give you a hidden gem
18:22
I probably have, probably, actually I think I am the person to have two of DMX's last verses
18:31
I got music sitting up with everybody you think of. Man. But you know I value it
18:39
A lot of times with my music I never throw it out just to get
18:43
I don't want nothing to get lost in the shuffle. Yeah. I got different stuff, man
18:48
You know, and people don't understand from the hip hop standpoint, I got an album still sitting up with Mizey
18:54
I got an album sitting up with Conway, I got an album sitting up with Davies
18:59
I got an album still sitting up with me and Thug, like I have music that's just
19:03
Oh, man. Bruh, from a hip hop fan point of view. You know what people tell me, man
19:10
they told me all the time there was only one other person they've seen
19:14
that used to have a work ethic like I did, which was pop in the younger generation
19:19
But when you see it and people say, like, they come in and they see how I move
19:25
I don't think your work ethic is some next level. I can do an album in a day if I'm just sitting in there like this is what I do. Yeah
19:33
You know what I'm saying? So let me ask you about the DMX record. Did y'all record it together or was it sent to you
19:39
How did you? And can I add to that too, was this when he was making his pivot towards gospel
19:45
Because I know that there was a little bit of a change. No, I mean literally last records before he passed
19:52
So he was already back working on his music. Okay. Okay. So, man
20:00
y'all familiar I got a record called I'm On, where I be having 10, 11 artists on it
20:07
One of those records he on is dead and there's 16 of us on it. Okay
20:12
So that's one big. It topped Bring It On. Remember that record Bring It On from back in the day
20:19
I'm On always, that was that form of music. Right. Okay. So that and then, you know, we got our personal records
20:26
So it's different stuff, man. Just know it's definitely. I got a lot of stuff on my sleeve, man. Okay
20:34
We might have to opt for the approach that Ferg is taking and we're going to be on your head. Definitely
20:40
All hip hop. Shout out to Ty Boogie. And then you're going to probably see this and you're going to be like
20:45
that's how I do it. All right. Well, can we get a, well, my bad
20:49
Go ahead. Well, before you even ask, I'm going to tell you off the top. If you don't know you tuned in to all hip hop
20:54
you're rocking with Trader Truth himself, man. One of the, the original all hip hop heads, man. Yeah
21:01
Represent Houston, Texas. Respect. All right, bro. Appreciate you
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