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What's up y'all? I'm Percy Miller Master P and we on allhiphop.com
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So yeah, when you talk about Snoop cereal, this is bigger than just cereal
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I know a lot of people, they ask, they want to talk about what's the ingredients, how this started
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Me and Snoop believed in putting out brands that could feed our culture and feed our people
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I grew up eating cereal. I grew up on WIC. We able to sell a WIC now
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And it's all about adding diversity into the grocery stores. We don't own no brands like this. And it's so important because we grew up eating these products
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But we got to stop the self-hate amongst each other. When we talk about African-American owned brands and giving us the opportunity to get on them shelves
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Because Snoop cereal is bigger than just, you know, the brand is all about trying to tackle homelessness
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Get back to a community and a culture and rebuild and put economic empowerment into our community
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It is so important. It's so important to have a black owned business because we look at Aunty Mama and Uncle Ben
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We have Mama Snoop oatmeal, which we're changing the game with that
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Nancy Green, which is Aunty Mama, was born in 1834 and she was a model
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So we felt that me growing up, I thought she was the first black millionaire, but she wasn't
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It's a company owned by Quaker Oaks. But it is important that we educate the culture and the community
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That's what me and Snoop been doing, building Broder's Food to educate the culture to say once we able to get products on the shelves
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then we could add that diversity, which we could put money back into our community and our culture
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The same way they've been doing for over 100 years. Like I said, I thought Nancy Green, which is Aunty Mama
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The reason I say is not a real person because Aunty Mama is a made up person
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This has been going on for over 100 years. She was a 59 year old model
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So we need to educate the world to know that my grandparents made me go in the store and buy those products
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And me and Snoop realized that this is not owned by us. We need to do something about this
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So that's where Mama Snoop brand come from, to be able to replace those brands owned by people that look like us
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We talk about making products for everybody, blacks, whites, Asian, Latino, but adding diversity in these grocery stores where this product is owned by blacks
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to where we could put money back into our community and our culture the same way they've been doing
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I want to salute Post for believing in diversity and giving us this opportunity to have national distribution of our products
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Broder's Foods, Snoop cereal and Mama Snoop oatmeal and granola, which is coming
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So it's a blessing, man, to be able to do this. And I'm thankful to all the people that support our brand and support this movement because it's never been done before
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Me and Snoop are the kings of breakfast food because we are fighting for our culture
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not people to put brands in these stores. So now we will be in Wal-Mart July 15th
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We'll be in Target, Albertson, Kroger's, Ralph's, Safeway, all the major stores
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In June, by June 24th, we'll be on Amazon. So this is a blessing
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We come a long way from hip hop. So I feel like me and Snoop came from hip hop
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We took our relationship from hip hop. And that's my brother, man. He's probably one of the most famous, recognized entertainers in the world
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And to be able to do business with him. I don't take this lightly, man
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I put my life into this because Broder's Food is his family name
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And we have to work together like that to help build companies
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They've been building Fortune 500 companies for years. This is our first time having a chance to do this. And go the way you support everybody
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How do I support people? Go to the stores and buy a product. And then we're going to get better with time. I mean, we got the best tasting products right now
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Our cereal tastes the best. I know people say, well, you know, you know
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I could get this type of brand from this company. Well, why would you buy from that company if we make our products in the same factories
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and we put money back into the community, educating our people, our culture, helping our kids
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We got some of the top characters. We got characters. Captain Ace. Captain Ace is the Kobe Bryant of cereal
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He takes you on so many adventures. We got books for the kids. They could read Captain Ace books
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So they want to miss Luke to put our faces on his brain. We said, no, we're going to create these characters
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And so when you see these characters, you see all these different characters that you'll be seeing in cartoons
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animation. We work in behind the scenes to bring out all these amazing characters
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The K-9 team, which which characters that educate our kids. The same time you'll see this on a cereal box. So we're making history
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It's not going to be easy. We know that if they put our products on the shelf, they take somebody off
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And we got some of the best tasting products in the world. So support this movement
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Broder's food is a movement. Mama Snoop products and Snoop cereal products is a part of Broder's food
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When you look at Broder's food, I want to I want to educate you guys on one other thing
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Kellogg started 100 years ago. It was a hospital. Post was one of the patients there and they built a business
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So how come they could come right behind each other? And why we can't help Snoop build Broder's foods coming from two guys that come from hip hop
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We talk about 50 years of hip hop. Look what we are going at. Look what we are growing
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And I also talk to Mama Mia, Mia X, by helping her build her products and brands, the rice and get these on shelves
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And I want to give all our people opportunity that has great ideas and products to be able to have African-American owned products on shelves
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It's not just about Broder's food. We want to open that door up the same way we did in the music industry
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We taught people how to how to eat, how to get the bag in the music industry
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So how come we can't team up together and show the world? And that's what me and Snoop say
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You know what? As brothers, we came together to show the world that now we could take over this product game the same way that Reginald Lewis did in a grocery store
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Me and James been doing it in the chip game. But, you know, now to be able to take over the breakfast food
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I mean, we are constantly growing and this is not about us
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This is about us as a culture and saying, you know what we fought, we stood in the streets
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Now let's stand for something, build economic empowerment to be able to change lives all over the world and people that look like us to have ownerships of products nationwide brands
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So salute the Post for giving us this opportunity to put our products all over the world
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And this is not going to be easy, but together we're going to change the game and make history
