Jay-Z is contractually finito with Rocawear and, in-turn, he has officially refused to promote the brand. If you all remember, Jay-Z sold the brand that he started with former best friend Dame Dash, to licensing company Iconix Group back in 2007 for $204 million dollars. Even though he sold it, Jay still retained an interest in the company and was still heavily involved...up until now.
In related news, just one day before little baby Blue Ivy was born, Rocawear filed a motion with the New York State Department of Labor to lay off half of his staff. According to the New York Post, 28 of its 56 workers in the mens and boys apparel department were laid off for "economic reasons."
I guess Jay-Z jumped off of the sinking ship before it went completely into the abyss. Does anyone out there still rock Rocawear anyway??
Source: NY Post