Carmelo Anthony Launches Headphone Contest With New Ad For 50 Cent's SMS Audio (VIDEO)

(AllHipHop News) NBA player Carmelo Anthony joined forces with Hip Hop mogul 50 Cent as an investor in the rapper's SMS Audio brand. The New York Knicks All-Star also serves as an adviser and worldwide brand ambassador for the headphones line. Anthony jumped into that role for the new #SMSAudioLife commercial.

[ALSO READ: Carmelo Anthony Partners With 50 Cent’s SMS Audio]

SMS is also running a social media contest. Fans that share the YouTube link to the ad ( with the hashtag #SMSAudioLife to Facebook, Twitter, or Instagram enter a chance to win a prize package that includes Carmelo Anthony's pick of SMS Audio headphones. A winner will be chosen on November 3.

“50 Cent approaches SMS Audio the same way I do each of my games – with focus and passion,” said Anthony last December. “SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard. I look forward to representing such an innovative global brand.”

50 added, “Carmelo Anthony is one of today’s premier athletes and is known globally for both his sportsmanship and his philanthropic endeavors. He perfectly embodies the values behind SMS Audio and we’re excited to have him representing our brand – Providing Superior Sound Quality through Innovative Audio Products.”

[ALSO READ: Nas & Carmelo Anthony Among Big Names Investing In SeatGeek]

Watch Carmelo Anthony's #SMSAudioLife commerical below.