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Lil Wayne officially launched his Trukfit clothing line during Market Week in New York.

The rapper hosted a private showing at El Privado in the Hotel Americano where Young Money’s T-Streets, Lil Twist, Mack Maine, Gudda Gudda and manager Cortez Bryant celebrated the clothes, along with Twist’s 19th birthday.

The clothing line stands for “The Reason You Kill For It” which will be launched at Zumiez stores across the nation, at Zumiez.com and Karmaloop.com.

Here is the company’s mission statement:

As a brand, TRUKFIT is a state of mind – it is about being yourself, having fun, being free, being driven and being able to express all these elements and more. We have many sides to our being and TRUKFIT describes them all. We have no boundaries, rules, no gender distinction, no ethnic distinction, no demographic distinction. We are young, fun loving, connected to each other and yet we are all individuals. We are free to dream, to create, to fantasize and to explore.

Check out the images below:

Model in Trukfit Clothing

Lil Wayne and the Young Money Crew Celebrate Trukfit

Model in Trukfit clothing line

Model in Trukfit Clothing

Model in Trukfit Clothing

Russell Simmons with Trukfit Models

Trukfit Models

Lil Wayne Celebrate’s Trukfit clothing line

Model in Trukfit Clothing