Hip-Hop Rumors: Are Jay-Z and Beyonce Trademarking Blue Ivy?

In what I can only assume is an attempt to stop others from exploiting their child’s name, Jay-Z and Beyonce have allegedly filed filed an application to trademark the name ‘Blue Ivy Carter.’  The application was reportedly submitted on January 26, 2012.

Four days after Blue Ivy Carter was born, a New York businessman tried to trademark Blue Ivy NYC for a clothing line, and another company tried to trademark Blue Ivy Carter Glory IV for a perfume line. Both applications were reportedly denied on the grounds that the names belong “to a very famous infant.”

Some people will do anything for a buck! I’m glad they were denied. Coincidentally, there was a Blue Ivy Clothing store in Wisconsin that was trademarked in 2011 before Beyonce even announced her pregnancy.  I wonder if that’s where the Carters got the name from?

Source: LA Times

  • David Gonz

    ivy is a disgusting plant. comes in poison varieties. what a tacky name. and blue is usalyy poisionois too lookint magic mushrooms. fuckin soem peopel get so rich an d remain so ghettoly tacky o well. jay z die too. westcoast for life.

    • Damn bro, you’re representing the Westcoast with spelling like that??? Lord, save us.

      • Dun Tha Cloudster Smith

        he so busy hating didn’t even check his shit lol hit spellcheck nigga 

      • West Coast all fugged up on the grammar tip! LMFAO!

        Wist Sohde!

      • David Gonz


      • ItGoesDownINtheDM

        when you debating hip hop on the internet you gotta have all your angles covered or get your original point de-railed just like what you just experienced lol 😉

      • Trill talk. If you’re going to hate, hate with eloquence. That was not eloquent, bruh.

      • sakiru oresanwo

        LMAO thats a good one, hate with eloquence lol

      • ItGoesDownINtheDM


    • johnblacksad

      usalyy… really?!


    so so old news…came out over a week ago……

  • Brian Andrew Smith

    please get rid of sydney lace, and bring back illseed.  Hell Mikey T was better than this.

  • illymac

    Too late I already trademarked it..
    I’m on ya heels jigga man..

  • The Truth

    RIP Illseed

  • BoldSpice

    Is this baby even real? Anybody seen it?

  • AlbertoRipRon

    Yo, put “Boooooo” on repeat….

  • So the name Blue Ivy Carter is not (yet) trademarked yet people who wanted to trademark a version of the name could not? How the hell is that legal? Why is “the system” protecting a trademark that hadn’t even been lodged at that point and if that’s the case how the fark is the Real Rick Ross not getting his payday? So sick of the ridiculous level of special treatment Jay & Bey receive. Brainwashing of the masses at it’s absolute finest. SMH.

    • johnblacksad

      Keep on walking… you’re just a few feet away from the promised land… REACHIN’ LIKE A MUG!!!!!
      These ninjas so tired of drinkin hatorade they turn contortionists… SMMFH

    • Tuesday27

      What would you have done if you were them? People shouldn’t be able to exploit the name for gain. That’s why they were denied. There are cases where an actor can’t use his real name because someone else uses it, so they have to make up another working name. So your accusation of special treatment wasn’t well thought out.

    • ItGoesDownINtheDM

      damnnnnnnnnnnnnnnnn thats some ether right there … u right about the real rick ross stuff …. hes probably trying to figure what kind of people Jay and B got right now cause hes going through the same exact thing except hes on the losing end …. damn

  • rep87

    This is not news and more than likely not even true put up the retraction



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    • Tuesday27

      I knew you would write something stupid.

    • ItGoesDownINtheDM

      hey wouldnt you they literally birth it into the world .. along with GODS help that is lol 😉

  • Lou

    follow me on twitter @bussacapinyoass  #teamfollowback

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  • johnblacksad

    I wonder if that’s where the Carters got the name from?

    Did you really, Sydney?

    Nah, i have to believe it was a humour attempt

  • ItGoesDownINtheDM

    LOL!! shout out to the bottom feeders LOL but u cant knock the hustle … this kind of marketing strategy is what fuels the mixtape game … everybody steals from something thats already established and “hot” @ the time to try to build thier unknown brand … could be as easy as taking the hotest song on the street … branding that song as the title of your mixtape ie SPEND IT Vol. 1 put a pic of 2 Chainz on the cover without his authorization and a few exclusives on it you found on the internet … put your tag or DJ name on the cover in big huge bold letters … package it up for the streets and the internet …. and start eating off the 2 Chainz fans out there while introducing yourself to his fans who will start to become your fans … lol 😉        CANT KNOCK THE HUSTLE BABY !!!!!!!!!!!!!!!!!!!!!!!!!!!! lol 😉