Tupac

Maker Of Tupac Hologram Talks Pressure Surrounding Coachella Festival Display


(AllHipHop News) The head of the company that created the hologram technology that produced the late Tupac Shakur at Coachella over the weekend recently explained the challenges behind bringing the rapper back to life.

AV Concepts is the company that created the Tupac hologram, which impressed concertgoers and viewers around the world on April 15, with its life-like interaction between Snoop Dogg and Dr. Dre.

Over 100,000 fans witnessed the life-like performance of the late Tupac Shakur, which was coordinated between Dr. Dre’s production company and AV Concepts.

“This show was by far one of the most exciting yet challenging projects we have ever worked on,” said Nick Smith, President of AV Concepts. “A highly choreographed, live, outdoor holographic production of this magnitude with hundreds of thousands of people watching gave us the added incentive, and pressure, to deliver.”

AV Concepts is a 24-year-old award-winning technology solutions company that offers video, audio and staging services.

The success of the Tupac hologram comes on the heels of AV Concepts’ partnership with Chris Brown during this year’s Grammy Awards, which saw the tech company design the singer’s sets during his performance.

  • MAN! I wish I was at that show. It was beautiful to see them create that man back into this world in the fashion they did.

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  • eblaze214

    That was the most creative thing I have ever seen. I hope they do a tour for the world to see. Dre, big ups to you man, RIP to the greatest rapper of all time. 

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  • I bet it was a lot of pressure.  To recreate a legend and then the surrounding hype of it all alone is enough.  If there would have been a malfunction, that woulda fucked up the entire concert and somebody’s ass was gettin fired fo sho!

  • Pierre Elliott

    NAH DRE AND PAC HAD BEEF, IT WOULDA NEVER HAPPENED………THIS IS UN-NATURAL….THERE WILL BE FALLOUT OVER THIS… TRUST ME.

    • This is the start of Project Blue Beam.

      • jhjksdflg

        I’m sure most on here are clueless to what project bluebeam is or would even believe it if they knew… jus sayin…

      • insaneangelic

        Just read bout it. I got my guard up, thanks for sharing that.

  • Brick Soulja

    Nice body double but that wasn’t 2Pac’s image at all.

  • This is a wonderful example of the power of technology to literally capture the human spirit, as a spectacle and spectator!

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  • I watched the video & I don’t know if it was the sound or what but the crowd acted like they seen Pac perform just last week.

  • LetsBeRealpeople

    Reminder: Afeni gave the blessing to do this. Dre asked permission. Dre and Tupac had fallout, yes. Afeni cleared the Tupac appearance. So take it to Afeni if you are upset. Case closed.

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