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Some young director just got the attention of the whole world, and it was all just a cruel joke.

Late last week, a video surfaced online that was posted to the YouTube page of director Austin Christianson. The video was entitled “Kanye West Presents Cruel Winter” and had a “Copyright DONDA” inscription under the descriptions, so naturally we all thought this was an official sneak peek trailer from Yeezy.

Related: Hip-Hop Rumors: Did Kanye West Enlist George H. W. Bush For “Cruel Winter”?!

Oh, how easily we are fooled! I should have known when I googled Kanye West and the director’s name and nothing came up. Well, Fuse caught up with said director, and he basically admitted that the video was being pitched and Yeezy had nothing to do with putting it together. Check out what he said below:

“Without getting into many details, I will say that the trailer was independently made and the video is essentially a concept trailer. It’s used for pitching an idea and/or concept to a client. With that said, the video was being used for pitching purposes and it’s naturally intended only for the client to see.”

When pressed about whether or not Kanye has even seen the video, which features a narration from former President George H. W. Bush, the director said, “I can’t tell you any more than what’s already out there.” Which basically means ‘no, Kanye has never seen this video, but hopefully he has seen it now and he will offer me a job.’

Do you think Kanye should hire this guy? I mean the video is very “Kanye-ish” and had that Illuminati undertone to it, which all of the rap stars love these days. I think it needed more demonic imagery, though….I’m being sarcastic. This director, Austin Christianson just pulled off a huge publicity stunt. His biggest claim to fame before this was directing a music video for Wiz Khalifa. Hmm, maybe Kanye will work with him…..after all the “only n*gga I got respect for is Wiz.”

Email me your rumors at SydneyLaceAHH@gmail.com

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