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(AllHipHop News) Atlanta rap star Ludacris is raising the profile of his custom “Soul” headphone line, with the signing of NFL superstar Tim Tebow.

Ludacris’ company Soul Electronics is producing and marketing the new SL300 line which will be endorsed by Tim Tebow, who is currently the Quarterback for the New York Jets.

According to Tim Tebow, his SL300 headphones with Ludacris will differ from other brands on the market, like Beats by Dr. Dre or 50 Cent’s SMS headphone line, because his are developed specifically for athletes and the rigors of training.

“I was so interested in having something comfortable I could practice on the field in before games,” Tim Tebow told Mashable. “So many headphones can feel good and sound great but when you’re warming up, they fall off and that is a big distraction. We came up with these ‘Combat’ models to help you keep that focus.”

Tim Tebow is aiming for middle America with his headphone line, which was announced at the 2013 CES Convention in Las Vegas yesterday (January 17).

“They are even great for moms who are doing the dishes and listening to their country or gospel music,” Tim Tebow said. “Whoever you are, whatever you are doing, we have something that fits you.”