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(AllHipHop News) Sean “Diddy” Combs continues to push his Ciroc brand, which has been named the official vodka of the 2013 Sundance Film Festival.

Diddy’s Ciroc brand will be featured at all of the official of events that take place during the 2013 Sundance Film Festival.

“We are very excited to join the Sundance Film Festival and the Sundance Channel in celebrating the spirit and creativity of independent film and filmmakers,” Sean “Diddy” Combs said. “Encouraging the creation of art is important to me. I love to see independent filmmakers bring new and innovative platforms to our culture. It’s inspiring.”

The 2013 Sundance Film Festival, which kicked off yesterday (January 17), in Park City, Utah, showcases films and movies from around the world, as part of its mission to discover, support, and inspire independent filmmakers.

Ciroc will be served at the 2013 Sundance Film Festival’s most high-profile events, including the “New Frontier Premiere Party,” and The Award Ceremonies.

“Ciroc Vodka is the perfect addition to the Sundance Film Festival – we’re known to inspire great celebrations and Park City will be no exception,” Diddy said.