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(AllHipHop News) Urban youth in the Boston area are the target of a new ad campaign aimed at putting an end to sagging pants.

Today (January 25) the Black Mental Health Alliance of Massachusetts’ (BMHAM) campaign hits televisions throughout the region to encourage the youth to pull up their pants.

The campaign goes as far as to outline the ramifications of sagging your pants in Massachusetts, stating that wearing pants that sag could result in fines of $300 and even prison, for up to three years.

“So you think you look pretty good wearing your pants like that, don’t you? Underwear exposed, Hip-Hop style,” a police officer says in the video warning.

The video, targeted to young urban dwellers in Massachusetts, is the brainchild of Dr. Omar Reid.

Dr. Reid, President and Founder of BMHAM, said the video’s purpose was to address the growing issue of young men walking in the streets, without regard and respect for themselves and their community.

“This is just the beginning of our public strategy to encourage parents, schools, police, social service agencies, housing agencies, faith-based organizations along with men and women in our community to take a collective stand and tell our young men and boys to pull those pants up,” said Reid.

Take a look at the video below that details the potential for criminal charges.