Melle Mel

EXCLUSIVE: Grandmaster Melle Mel & Quadeer “MC Spice” Shakur Address WorldStarHipHop.com Petition


On February 12, Quadeer “MC Spice” Shakur, the Minister of Information for the Zulu Nation, sent an open letter to Lee “Q” O’Denat, the founder and CEO of the video streaming website Worldstarhiphop.com, contending that the content on WSHH does not accurately reflect the true principles of Hip-Hop culture.

Now Hip-Hop pioneer and Rock and Roll Hall of Fame inductee Grandmaster Melle Mel of the legendary rap group Grandmaster Flash and The Furious Five has teamed with the Zulu Nation to pressure Worldstar to remove all references of “Hip-Hop” from their site.

Melle Mel and Shakur spoke with AllHipHop.com about the Zulu Nation’s ongoing petition and boycott of WorldStar and other items they view are misrepresenting the foundation that the culture of Hip-Hop was built upon.

“I think Worldstarhiphop has given young people a platform to exhibit horrible behavior toward other young people and toward the community at large, and they promote it like that has something to do with Hip-Hop,” says Melle Mel.

“They know for a fact just using the word ‘Hip-Hop’ is going to garnish some attention,” says the Zulu Nation’s Shakur. “They know exactly what they’re doing.”

The Universal Zulu Nation began in New York City in 1973 as a way to counteract the gang culture that had infested urban neighborhoods. Founded by Hip-Hop icon DJ Afrika Bambaataa, the Zulu Nation is now an international organization with branches in countries like France, Japan, South Korea, South Africa and others.

Hip-Hop as a culture was created by artists like Bambaataa, The Furious Five, Coke La Rock, and DJ Kool Herc to stop inner-city gang violence amongst Black and Latino youth. The culture is transmited around the world by the four basic elements of DJing, emceeing, graffiti art, and break dancing, and the fifth element of knowledge.

“Hip-Hop came out of gang culture into the culture of music,” says Melle Mel. “That’s the greatest thing that Hip-Hop brought to the black community. It brought us out of an oppressive situation.”

“People do know the difference between Hip-Hop culture and the word ‘Hip-Hop’ that has been loosely used,” says Shakur. “The only people who don’t know the difference unfortunately is the impressionable youth.”

Both Melle Mel and Shakur mentioned a recent video that was uploaded to WSHH as an example of the improper acts being exhibited by young people in the name of “Hip-Hop” that they feel are being promoted by WorldStar.

In the particular video, a teenager is forced to strip naked as another individual beats him with a belt. Other people in the background can be heard laughing and seen tossing water on the victim. Three people have since been arrested by Newark, New Jersey police officers and charged with aggravated assault and robbery.

Melle Mel believes that WorldStar should also take responsibility for perpetuating violence like the one displayed in the video of the young man being whipped by a belt.

In many of the videos posted to WSHH the individual filming can be heard yelling “Worldstar” as they videotape various violent attacks including staged bouts between teenagers.

“Worldstarhiphop is literally breaking the law on a daily basis when they’re showing assaults, and that could have been considered child pornography,” says Mel. “They’re just throwing it up there like it’s something funny. They are going to be held responsible as far as the law is concerned.”

Beyond arguing that WorldStar is contributing to illegal acts being committed by young people, Shakur also takes offense to the idea that the website in any way represents true Hip-Hop culture.

“WorldstarHipHop has no respect, as far as I’m concerned, for our people and our music,” says Shakur. “If it was in fact just a site for what we call ‘entertainment’ then let it be known at the bottom of your page. Put some kind of disclaimer that you are not in fact involved in or a part of real Hip-Hop culture.”

As a member of the Universal Zulu Nation, Shakur promotes the four spiritual principles of Hip-Hop culture – peace, unity, love, and having fun.

“Go to [Worldstarhiphop] and tell me if you can find any four of those at once,” urges Shakur. “If you are not abiding by the four spiritual principles, those are the core values of Hip-Hop culture, then you’re not a Hip-Hopper.”

“WorldStarHipHop has no more to do with Hip-Hop then FedEx has to do with the Federal Government,” adds Melle Mel.

WorldStarHipHop.com was started in 2005 by Queens native O’Denat, and has become one the most viewed video blog sites on the internet averaging between 1-2 million unique viewers every day. In March of 2012 it was ranked as the 269th most visited site in the United States, and reportedly earns over $2.5 million a year.

The website presents user submitted videos that include footage of fights, pranks, and comedy sketches as well as promotional videos from music labels and news clips from around the world. Music videos submitted by both established artists and independent artists are shown as well.

Grandmaster Melle Mel points out that the procedure for a user to submit music videos to WorldStar is different from the procedure to submit amateur videos of violent acts.

“If you call them and talk to them about a Hip-Hop video they’ll charge you to put that video up, but if you send them a video of you kicking someone’s ass or the booty videos, they’re throwing them up for free,” says Melle Mel.

“They are calling themselves Hip-Hop, and they’re not doing nothing for the culture except raping the culture in order to make money,” adds Shakur.

According to reports, a non-established artist has to pay $500 to submit a music video, $1,250 for mixtape/DVD trailers, and $2,500 a day for their video to be placed in the featured space at the top of the site.

While label-backed artists do not have to pay for their content to appear on Worldstar, the site does make a significant profit from corporate sponsored advertisements.

“[Corporations] understand that the culture can get a whole group of people to move,” says Shakur. “So our people are moved to shoot, kill, rob, and rape. Their people are moved to excel, excel, and excel all based on the premise of real Hip-Hop culture.”

A “video agreement” posted on WSHH states that once a user has submitted a video WorldStar has the right to use that video in form and to license it out to other parties:

By submitting the video, you hereby grant Worldstar Hip 
Hop and its parent company, Worldstar LLC,("Worldstar")theirrevocable right and license to duplicate, broadcast, 
exhibit, transmit and exploit the video, or to allow Worldstart to grant sublicenses to third parties to duplicate, broadcast, exhibit, transmit and exploit the video, on theinternet, television, mobile platforms or other media 
throughout the world.You agree that Worldstar shall not berequired to make any payment to you or anyone else in 
exercise of the rights granted in this Agreement, and 
acknowledge that you shall receive valuable consideration in the form of placement of and promotion of the video.

Worldstar has faced legal issues concerning copyright infringement in the past. A March 2011 Vibe magazine exposé revealed that the site was temporarily shut down in January of that year after a user filed a copyright complaint because WSHH did not credit him as the video’s creator. Worldstarhiphop.com was then subsequently shut down by the site’s server for a time.

So far no one from WorldStar has responded to the Zulu Nation’s request to remove the word “Hip-Hop” from its name and its site, but the Zulu Nation plans to take further action if WSHH representatives do not respond to Shakur’s letter within 30 days, including reaching out to political leaders.

Shakur also says that O’Denat or anyone from WorldStar is welcome to attend the Zulu Nation’s upcoming 40th anniversary events to discuss what Hip-Hop culture is and what it isn’t. But until then Melle Mel and the Zulu Nation will continue its effort to recapture the term “Hip-Hop” from those using it to represent music, media, or actions that are going against the culture’s core principles.

“We are not going to let it go,” says Melle Mel.

“If it’s ours, let what’s ours be ours. And you just take yours and just do whatever you want to do with yours,” says Shakur. “Do it with yours, but don’t do it with ours.”

AllHipHop.com attempted to reach out to Lee “Q” O’Denat for a comment for this story. As of the time this article was published, he could not be located.

Watch a video of Quadeer Shakur addressing Worldstarhiphop.com below.

  • ty

    Finally somebody speaking out but some of them videos do be funny and people do get arrested

  • Pingback: EXCLUSIVE: Grandmaster Melle Mel & Quadeer “MC Spice” Shakur Address WorldStarHipHop.com Petition | Real Talk Urban Magazine()

  • Pingback: Naption EXCLUSIVE: Grandmaster Melle Mel & Quadeer “MC Spice” Shakur Address WorldStarHipHop.com Petition » Naption()

  • youngplaya

    World Star is Garbage no doubt. Shows the absolute worst, most ignorant depictions of blacks that you can find anywhere on the web. That is the truth.

    • andone

      SMH…damn near every race has been ft on that site… not only blacks!

      • Bumpy Johnson

        but over 90% is black.

      • andone

        ill say its above 50%… but thats not my point, i see my own kind actin jus a foul all on that site along wit every other race from around the world (pun intended).

      • Product of Da Reagan Era

        It’s way more negative footage of blacks than any other race on that site. Also, that site has a negative impact more on the black race than any other race. It is a misrepresentation of the black culture that glories ratchetness, buffoonery,and ignorance. The only reason people really go to that site is to see what dumb shit black people done did now, everything else is just a bonus.

      • andone

        not trying to down play the affect it has on the urban community @ all thats why i acknowledged the other comment and addressed it without bias along with the original one as well… all im sayin is that the site has no boundaries when it comes to skin color and im sure anyone who is familiar wit the site would agree, unless their degenerates!!

      • ItGoesDownINtheDM

        black white puerto rican fat skinny tall young old it dont matter … Qadeeer has the best defense cause it dont rep hip hop yet the site has hip hop in thier name … call it Worldstarfights dot com if thats what they premier and actually seek to post ….. and charge artist … also dude said they dont charge established artist … which isnt true … Q has banged heads with many establish artist trying to get thier videos posted and it went wronng becaue Q tried to charge them …. Nore was one of them but i belive they worked out thier difference but its also the same reason why Nore started 57thave dot com <— another dope blog site

      • ItGoesDownINtheDM

        side note to drive this home … any time im out and about and someone ask me to check out a video on wshh its a fight video … #BOOM #nolie

      • hoeyuno

        I forgot about nores site. going there now

  • Galactus

    PEACE!! GOOD TO SEE THE ZULU NATION IS NOT BACKING DOWN. HIP HOP IS NOT DEAD, WE STILL HERE! !! GOTTA SEPARATE THE REAL FROM THE FAKES

  • Pingback: EXCLUSIVE: Grandmaster Melle Mel & Quadeer “MC Spice” Shakur Address WorldStarHipHop.com Petition « The "New" Sam House Show : LIVE DJ, WEBCAMS and CHAT! It's a PARTY!()

  • ll3acdafukup

    I agree with the Zulu Nation but I have one question if we stop the outlet for these videos… Will it put a stop to the ignorance and black on black crime?.. Or should the nation go another step forward and start calling out all perpetrators when they commit these crimes???

    • ItGoesDownINtheDM

      its not the outlet hes trying to stop … its the way they market and promote the site …. like he said … “WorldStarHipHop has no more to do with Hip-Hop then FedEx has to do with the Federal Government,” #BOOM!

  • Pingback: EXCLUSIVE: Grandmaster Melle Mel & Quadeer “MC Spice” Shakur Address WSHH Petition - I Am Mo Better()

  • Bumpy Johnson

    only 4 comments for this but if the topic was “wayne says “suwoo” in orlando” there would have been 100 comments.

  • TruthSerum

    Somebody should track down the guy who runs the site, beat him down, urinate on his wife, force his kids to strip while getting whipped, and upload it to worldstar….. That’s the only way he’s gonna get the point about what his site does to people

    • Future Patrick

      an eye for an eye huh? i can go for that.

  • Peace love and honor..any sucker stupid enough to pay to have a video hosted on wshh is a moron..$500 for you displaying my video..GTFOH! Not in this lifetime..sorry but there are too many damn blogs starving for content that would happily put your stuff up if you are actually good.

    • ItGoesDownINtheDM

      i wouldnt say that if it can fit in your budget … using wshh is very effective … and it has been since creation … i seen results immediatly when dealing with wshh … and ive done business with alot of websites from ahh, hiphopgame, hiphophavoc, vladtv, forbezdvd etc……. and no bs worldstar provided the most feedback … back then i used to compare it to getting TV advertisement … it was that effective …. not sure how effective it is today becaue alot of folks is up on it …… im sure if you can consistently post ish on there on a weekly bases you can break thru ….. but 1 or 2 videos a month wont do it these days with the amount of submissions that site gets these days …… and @ $500 per video sheesh for an established artist thats one thing … but for someone thats unsigned and trying to come up :/ … the internet was the way for the small guy to come up … however its slowly but surely going corporate support only due to $$$$$$

  • ItGoesDownINtheDM

    this is all true worldstar def charges artist … its crazy cause i was one of the first people up on that site and seen the promotional potential behind it especially for an unkown artist trying to gain some cyber viewership … but i was initially getting videos posted for $60 …. Q keeped bumping that thing up tho i gave up once he got to $300 per video …. but damn now i see dudes is paying $500 smh … but crazy part is all the other vids prices are the same … but hes right thats kind of why i stopped supporting them becaue they would post these nonsense videos for free but charging me outragous rates that keep increasing to submit my vids and like i said i was on it early to the point i used to talk to Q directly … and was consistently doing business …. no respect ………

  • ItGoesDownINtheDM

    but if i was wshh … why not just change it to worldstar anyway folks rarely say the hip hop part ???? they already done capitalized off that association ….. and dont forget the 50 cent association they tried to use in the beginning which 50 also sued them too for that illegal use of his image …..

  • ItGoesDownINtheDM

    side note support a real video blog site like Forbezdvd dot com or onsmash dot com <—- those are some of the best hip hop blog sites on the net …. i check them more often these days then worldstar …. oh and vladtv dot com is a good site too

    • hoeyuno

      I use to fucc with vladtv but I can’t get past his awkward nerdyness

  • son of nigraseed

    It is a garbage site but if WSHH shuts down other sites (i.e. youtube) will take up the nigra slack.

  • Mike Swiff

    Ok WTF I know Grandmaster Melle Mel’s old ass and MC Spice are not going here yo.

    Listen (senior citizens) where the hell were you when Scott LaRock got shot? huh? where were you when Tupac got canned? Huh? where were you when the beef between BIG and Pac was on fire in the 90’s? huh? where were you when Big got hit up? huh? or what about the fake dude Sloppy Joe with all the gun talk (the fake Rick Ross) I didn’t hear shit from you 2, what about all of the sex, violence and hate in hip hop right now? (you 2 nuthin)…Where are you.. but you’re going to hate on a damn website??(thats keepin it hood! lol smirk) IF YOU’RE NOT GOING TO SPEAK ON THE BS OF HIP HOP ARTIST TODAY THEN STFU..ALL OF THE VIOLENCE ETC ON WORLD STAR IS IN ANY RAP SONG OR ON ANY HIP HOP VIDEO! DONT HATE ON WEBSITES MAN THATS GAY! GET AT YOUR CHILDREN THAT ARE KILLING THIS MUSIC NOW! The both of you are VETS… should be ashame of yourself!

    • umm. in actuality mikey check the internet with the zulu nation speaking about big, pac and when scott larock got killed look at interviews that krs-one did. the zulu nation and in fact the furious five were very supportive against what happened to scott la rock. its not gay if two grown ass men are speaking from a mature perspective. Also if the shit that happens on worldstar happened to one of your kids ( if you have them) then you wouldnt comment. I myself was a fan of worldstar until i seen a girl that lived down my block get bullied and she now has an injury that she cannot repair. so mr swiff, your comments would hold weight if you did your homework

  • SpaceAge2012

    So what’s the UZN sayin,if Q takes Hip Hop out the name of his site then it’ll be okay for him to continue putting up those offensive videos?! WSHH isn’t the cause of the problems in Hip Hop today,the major labels like Universal & Interscope caused it by marketing & promoting gangsta rap & booty shakin swag music to our youth to counteract the positive message & movement of our culture.If the UZN really want to make a positive change in the Hip Hop culture then they should attack the source of the problem,not just the black man’s company.Sure Q shows alot of crazy stuff on his site,there’s even porn on there like every week,but he shows Hip Hop videos too & the truth is most of the viewers who go on his site don’t do so for just the Hip Hop music,they mostly go on it to watch the fight clips,the Worldstar Honey’s & twerk videos,& to converse & share their opinions with their peers through their comments .

  • Pingback: Grandmaster Melle Mel & Quadeer “MC Spice” Shakur Address WorldStarHipHop.com Petition « Brand Newz()

  • well there is nothing more HIPHOP then wanting someone to get in trouble with the police for breaking the law

  • its against the law to watch child pornography too & dont act like you didnt watch it Mr Shakur. they can find it on your computer even if you think its deleted, it stays on there forever

  • Harrison Boateng

    lol nothin really hiphop about worldstar surprised they aint got sued yet with some of the clips they got

  • Pierre Elliott

    I ALSO CHAMPION THIS MESSAGE. ITS TIME, DOWN SOUTH DUDES ITS OVER…
    REAL HIP HOP….WEST COAST. EAST COAST. TRUE SOUTH….

    IF YOU AINT FROM NYC OR BOSTON OR L.A. AND YOU DONT LIKE REAL MUSIC
    THE TRUE MUSIC, YOU NEED TO FALL BACK..

    INSANE RELICK / SOUNDCLOUD.COM

  • Black Panthers

    he tellin the truth

  • MCBEE-X

    Homey tell them the truth, , the music scene is horrible, the oceans have become so divided from Universal Hip Hop Culture, American Hip Hop Rap has become so degrating to the entire world. Ahki Peace MCBEE-X UZN says NO MORE!!!!!!!

  • Pingback: Grandmaster Melle Mel: “Hip-Hop Has To Grow Up” | AllHipHop.com()

  • Reblogged this on HUEY mix wit RILEY.

  • Pingback: Zulu Nation Says DJ Kool Herc Did Not Start Hip Hop And Is Misrepresenting The Culture | AllHipHop.com()

  • Pingback: Washington Post Columnist Calls For “Death Of World Star Hip Hop” | AllHipHop.com()

  • Pingback: Washington Post Columnist Calls For “Death Of World Star Hip Hop” | Hot 108 Jamz()

  • Pingback: Washington Post Columnist Calls For “Death Of World Star Hip Hop” - UrbSocietyMagazine()

  • Pingback: Washington Post Columnist Calls For “Death Of World Star Hip Hop”()

  • Pingback: Sugar Water Radio Washington Post Columnist Calls For “Death Of World Star Hip Hop” | Sugar Water Radio()

  • Pingback: The Washington Post Wants the “Death Of World Star Hip Hop” ASAP! « Neffworking()

  • Pingback: Hip Hop News Source | Washington Post Columnist Calls For “Death Of World Star Hip Hop”()

  • Nana De Baus

    i would love to sign the petition but i am waiting for people who have been affected by WSHH responds

  • Pingback: Death of World Star Hip Hop (D.O.WSHH)… | Dj Matioka Blog()

  • Pingback: world star xxx()

  • Pingback: AllHipHop » NYC Gang Documentary “Rubble Kings” Available For Download As BitTorrent Bundle()