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Pepsi Co. Drops Lil’ Wayne For Offensive Lyrics

Lil Wayne

(AllHipHop News) Today Pepsi Co and Mountain Dew dropped Lil’ Wayne from his deal after the YMCMB president and CEO referenced civil rights victim Emmett Till in a song.

After a week where Emmett Till’s family rejected Lil’ Wayne’s apology, Wayne was ultimately dropped for having rapped the lyrics, “Bout to put rims on my skateboard wheels / Beat that pu**y up like Emmett Till.”

Also on the song “Karate Chop” was Atlanta rapper Future, who has had a string of hits over the past month, but who was also on controversial Rocko song featuring Rick Ross, “U.O.E.N.O.”

[ALSO READ:Emmett Till’s Family Rejects Lil Wayne’s “Apology”]

This has been a trying week for Pepsi Co and Mountain Dew as the company was forced to remove a racially charged commercial featuring Tyler, the Creator’s voice as a goat.

In a brief statement by Pepsi Co. today, the company stated that Lil’ Wayne’s, “offensive reference to a revered civil rights icon does not reflect the values of our brand.”

The news comes just weeks after Rick Ross was dropped by Reebok for making a reference to using a date rape drug to rape women.

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