(AllHipHop News) Today Pepsi Co and Mountain Dew dropped Lil’ Wayne from his deal after the YMCMB president and CEO referenced civil rights victim Emmett Till in a song.
After a week where Emmett Till’s family rejected Lil’ Wayne’s apology, Wayne was ultimately dropped for having rapped the lyrics, “Bout to put rims on my skateboard wheels / Beat that pu**y up like Emmett Till.”
Also on the song “Karate Chop” was Atlanta rapper Future, who has had a string of hits over the past month, but who was also on controversial Rocko song featuring Rick Ross, “U.O.E.N.O.”
This has been a trying week for Pepsi Co and Mountain Dew as the company was forced to remove a racially charged commercial featuring Tyler, the Creator’s voice as a goat.
In a brief statement by Pepsi Co. today, the company stated that Lil’ Wayne’s, ”offensive reference to a revered civil rights icon does not reflect the values of our brand.”
The news comes just weeks after Rick Ross was dropped by Reebok for making a reference to using a date rape drug to rape women.