kendrick lamar

Kendrick Lamar Says He's Inspired By Kanye West, Calls 'Yeezus' Title Genius

(AllHipHop News) Kendrick Lamar is one of the hottest young emcees in Hip-Hop today, but the Black Hippy member still looks to some of the old heads in the game for inspiration.

K-Dot sat down with MTV’s Sway Calloway recently and revealed he appreciates the way Kanye West rolled out his new single “New Slaves.”

Rather than releasing a traditional music video or even premiering the track on radio or online, West projected a video of the song onto 66 buildings around the world.

[ALSO READ: Kanye West Creatively Releases New Song Called “New Slaves”]

“That whole marketing scheme is crazy,” said Kendrick. “It’s very inspiring. After a while you get to a point in Hip-Hop where certain tactics get watered down. How much music can you release on the Internet to get it hot? How many singles can you put out? How many videos can you possibly do?”

Over the weekend rumors began to swirl that Kanye’s upcoming 6th solo album will be titled Yeezus. While some may see this as a controversial name for the performer’s LP, Kendrick co-signs Kanye’s creative license as an artist.

“That’s that creative Kanye genius stuff out the box,” says Kendrick. “It’s art. It’s Hip-Hop. Whatever way is his way of being creative and getting his message across through that album, that’s the culture. Period. So, I can’t wait to hear it.”

[ALSO READ: Hip-Hop Rumors: Will Nas And Kendrick Lamar Get In the Studio?]

Watch Kendrick’s MTV interview below.

  • Pingback: SoundwavezRadeo » Kendrick Lamar Says He’s Inspired By Kanye West, Calls ‘Yeezus’ Title Genius()

  • Pingback: Kendrick Lamar Says He’s Inspired By Kanye West, Calls ‘Yeezus’ Title Genius - I Am Mo Better()

  • Celz

    Don’t tell me they got Kendrick too.. And Sway come one.. Call a Spade what it is.. The title is more narcissistic than artistic.. FOH Kanye

    • You know they got Kendrick, bruh. You don’t sell that many albums these days unless they want you to. K Dot is playing ball.

      • Celz

        Shyt is hella lame cuz Kanye was a back packin emcee for his first couple years.. Just cuz they aint talkin about gang bangin doesn’t mean they are leading the youth down the wrong path.. Listenin to old NWA that shyt was more positive than ANYTHING you will here on the radio today..

      • For one, Kanye got cosigned by Jay Z. For two, this has nothing to do with the brand of Hip Hop the emcee is doing. This has to do with falling in line with the agenda of big business. All I’m saying is Kendrick is not going to challenge that. I’m not even saying he should, I’m just making and observation. And for the record, Kanye’s latest rant is not a genuine challenge to the establishment either. It was strictly a marketing strategy…and it worked. Kendrick cosigning it is what started this lil’ exchange of opinions.

      • Celz

        ?? You reply to the wrong comment my nicca? 1.I never mentioned Jay or Kendrick in my comment. The article is STILL about Kanye’s album title.. 2. You might have missed the correlation so I’ll rehash it real quick..

        Kanye was the young gun emcee that was able to walk the line between mainstream and conscious hip-hop. One of his biggest songs was “Jesus Walks” where he claimed to be a Christian. Now he names his new album “Yeezus” which is blasphemous at worst and hypocritical at best. It doesn’t matter what YOUR personal beliefs are but Kanye is disrespecting his OWN past beliefs publicly. And he left the whole conscious rap thing in the dust when the money started rollin in. His new shyt is watered down and misguided compared to the old Kanye. Kendrick essentially fits the mold for a “new” Kanye. Lupe is no where near as mainstream and other new cats haven’t seen the same meteoric rise that Kanye and Kendrick did. So it’s up setting seeing Kendrick biggin up Kanye’s ignorance when it’s obvious that Kanye got lost somewhere. Hopefully the same shyt don’t happen to Kendrick. Kanye doesn’t spit empowerment anymore all of his deep shyt is his ego. Jay is my favorite emcee but if you got a bigger ego than Jay Z damn homie..

      • Blue Marvel

        This comment is dumb. Kendrick went gold and yall are saying you cant sell that unless they let you lol People will chose to purchase what they want. There is not old white man showing up at your house with guns telling you what music to buy. Freedome of choice. The dude is dope and people like his music compared to what is out these days.

      • You really believe that? You really believe all the numbers on the board are consumers buying what they choose to purchase? Wake up, homie. There is a global media oligopoly out there and you blow when they say you blow. That said, Kendrick is dope and I have all his stuff.

      • Weedras

        it still doesn’t matter ppl will buy what they want… i used to wrok in target and when rihanna album or say lady gaga drop you got ppl that come in and get 2 copies, 3 copies… the most i’ve seen is ten copies by a gaga fan… ppl do support their favorite artists its not always about a conspiracy.. and for the record… you don’t personally know Kendrick so why can’t this be the man’s genuine opinion this dude has shown he will speak ut if he aint down with something so why this be his genuine opinion without the conspiracy bullshit and the paranoia being added…. its a fucked up complex world but nowadays even the simplest shit is being looked at as some complex web…

      • Celz

        Kendrick knows damn well the album title is stupid as fucc.. And all conspiracy theories aside I have worked in the industry before Payola is real. So if you get spins on Power 106 long enough your song will blow period. Whether Diddy pays to get that French Montana trash spinnin. Or Mackelmore just plain has a hit song and is a dope white boy. Either one is going to generate revenue. So if you don’t have a sleeper hit like “Thirft Shop” you ARE PAYING FOR SPINS. A list artists PAY FOR SPINS. Period. Radio stations exist to sell ads, if your song isn’t selling ads then YOU HAVE TO PAY TO MAKE UP FOR IT.

        And then once your song gets into the masses subconscious they are many more times likely to buy it. And then that starts a cycle of word of mouth advertising. Why do you think the same songs play over and over?

  • Lyve Wire

    since Kendrick lamar said it was genius, watch the census go from ‘Kanye is full of him self’ to ‘maybe Kanye is a genius’. you all know how that goes…. on this site.

  • Mike Swiff

    Kendrick Lamar..GARBAGE I’ve yet to hear anything come out of his mouth that was great or inspiring, just more radio GARBAGE HIP HOP is weak! smh

    • BosstonMA$$

      Maybe listen to his album?

    • He can definitely spit and technically he’s ill. He ain’t deep though.

      • He is deep, listen to the whole Good Kid, m.A.A.d City album

    • Get outta here, you didn’t listen to his last album. He’s a real lyricist. He told his whole story of growing up in compton, CA. He very technical, you’re actually the first kendrick hater ive come across.

  • BosstonMA$$

    Kendrick seems like the coolest n1gga in the game. His bars are certainly the hottest right now.

  • Pingback: Kendrick Lamar Says “Molly Rap” Is Watering Down Hip Hop |

  • Pingback: Kendrick Lamar Says "Molly Rap" Is Watering Down Hip Hop | HipHop.Com.Vn()

  • Pingback: EXCLUSIVE: Clipse’s No Malice Addresses Kanye’s ‘Yeezus’ Title & Depiction Of Jesus Christ In Hip-Hop |

  • Pingback: deborah dolen blog()