If you are going to bet one somebody, you have to bet on Kanye West. His methods have become increasingly unconventional and yet, he’s still got the ear of every fan, site, hater and blog, despite the noticeable absence of a single. At a listening session, the creative enigma took the time to explain Yeezus, the process of creating the album and even what the title truly means.
“If you ever see somebody standing next to me, know that they’re better than me at something.
“We didn’t give a fuck about what nobody said from the outside looking in. We just wanted to make the best product possible and this is just the beginning of an entire new mentality about how to make music – directly for the people. They said, no, wait ’til August. No, its about delivering some s**t for y’all to go to work to, to ride to, to listen too, work out to. Whatever you do, this is a soundtrack for this s**t. We gonna keep doing this s**t over and over. “
From Daft Punk working on like 3-4 joints on the album. The first joint, “Onsite,” “I Am a God,” “Black Skinhead.” Mike Dean, Travis Scott, working on the album. Hudson Mohawke, Arthur. Last, but not least that came and helped bring this whole shit together, that executive produced the album with me and the family, is Rick Rubin coming in and like finishing up the whole shit for us, which is legendary because everything we did on this project, everything I did, like when we released ‘Numbers on the Board,” from the video, to the no artwork, to the style of the song and everything, I was like ‘what would Rick Rubin do.’ What was his Def Jam shit that they would do because I remember Rick even saying, he said ‘when we did Def Jam we really wasn’t feeling like we was in competition with nobody body because our s**t was so direct… ‘where we at right now?’ We in the middle of the city right now, open to the muthaf**kin’ streets and nobody is shuttin’ down shit while we make real music.
So I had to go to the god Rick Rubin and play him my s**t, ask him questions and allow him to take this project to an entirely new level. And he made a lot of great decisions at the end and pulled it to a new level.
I wanna explain something about the title Yeezus, simply put West was my slave name and Yeezus is my god name.”