(AllHipHop News) While Drake’s latest album Nothing Was The Same appears to be on track to reach platinum sales a few of his peers have been vocal about what they see as the project’s lack of lasting impact. First it was Drake’s current tour mate Future and now it is rapper/actor Donald Glover aka Childish Gambino.
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The star of the NBC show Community visited Power 105′s The Breakfast Club this week and got into a discussion about the tendency of today’s music fans to move on from projects just weeks after their release. He mentions that he enjoyed Nothing Was The Same but also cited the LP as an example of albums that do not last long in the public’s consciousness.
“There was so much hype about Drake’s album and everybody was really excited,” said Gambino. “It felt like it was here and then gone, because people were just like, ‘I listened to it. I did the thing I was supposed to do and now I’m done’.”
Gambino is planning to drop his next project Because the Internet on December 10th. The former 30 Rock writer adds that the release is going to be about more than just the music, because in his eyes longevity in the current entertainment climate has to be about promoting a complete brand.
“I’m not going to make an album,” said Gambino. “I’m going to make the roll out dope. I’m going to make the movie with it dope. I’m going to make a world. Cause the thing is album… it doesn’t mean anything.”
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Watch the full Childish Gambino Breakfast Club interview below.