Schoolboy, Kendrick Lamar, Jay Rock

Kendrick Lamar Addresses Macklemore’s Grammy’s Text For The First Time

(AllHipHop News) The text viewed ’round the world now gets a reaction from one half of its participants. During his recent interview with Billboard, Kendrick Lamar discussed receiving Macklemore’s text after the Grammy’s.

Following Macklemore besting Lamar in both Best Rap Song and Best Rap Album categories, he sent a text to Lamar saying he was robbed. Less than 3 weeks after the incident, Lamar spoke about his shock from reading the text:

That text surprised me, but Macklemore is a genuine dude. However it panned out, I wish him much success. He touched people’s souls, and no one can take that away. Really, the whole Grammy moment was incredible. Not everyone gets that shot.

The Billboard article also focuses on the marketing strategies of Top Dawg Entertainment which had Kendrick Lamar and Schoolboy Q selling records on Billboard prior to the release of their debuts. Kendrick Lamar released his Section. 80 independent mixtape commercially on July 2nd, 2011 and by good kid, mAAd city‘s October 2012 debut, Section. 80 had already sold over 75,000 copies.  According to Top Dawg Entertainment’s CEO Anthony Tiffith, he has employed a trick to ensure his TDE artists maximize their chart performances:

 I had a little trick to make sure we hit No. 1 on iTunes. All records come out on Tuesday then peak after the first few days. When they were on the way down on Friday, that’s when I’d drop TDE’s shit – and we’d zoom right to the top. Even if we got to the top of the charts by selling 200 copies, we still had the perception of being No. 1, and people paid attention.

Check out the full over story here.

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