Tommy Hilfiger Says Hip Hop In The 90s Was A Trend He Is Done Chasing

(AllHipHop News) Back in 1992, Tommy Hilfiger became the first fashion designer to take his company public and grew to become a company worth $1.9 billion by the end of the decade. During a recent interview with Bloomberg Businessweek, Tommy Hilfiger addresses Hip Hop’s influence on his brand’s success and why he is no longer “chasing trends”.

At the end of 1990, Tommy Hilfiger Corporation was valued at over $100 million after starting in 1985. During that decade, Hip Hop artists began to wear the brand heavily and while Hilfiger attributes the genre with helping the growth, but states he is no longer in the business of chasing trends:

Look, it fueled a lot of growth, but it took us away from our roots. We came back to our roots 10 years ago; that’s when our business started to really stabilize and grow again. When people ask me advice, I say stick to who you are. Stick to your guns. There is an image and attitude to most brands and that’s really important. I like to stick to my heritage and not chase trends and at that point we were chasing trends. Chasing trends was easy but it was dangerous. It’s more important to me now to be consistent.

Back in the late 90s, a rumor spread about Tommy Hilfger making disparaging comments about his brand’s popularity amongst the Hispanic, African American and Jewish community on an unaired episode of The Oprah Winfrey Show. Hilfiger appeared on The Oprah Winfrey Show in 2007 and addressed the rumors.

Check out Tommy Hilfiger clear up the rumors back in 2007 on The Oprah Winfrey Show below:

  • MrNoName2K

    oh man stfu..f*ck you and your brand duke

    • SleepyTheGreat

      Right, only nigga checking for his shit is ASAP Rocky. Muthfafuckas Never Loved Us.

  • Calico Joe

    Polo f*ck that Hilfiger

    • SleepyTheGreat

      “Made My Self A Ghetto Star”

    • hoeyuno

      Philly keeps polos alive!!

  • Live Well

    When your business grows 1600%, that’s not a trend, that’s a nuclear explosion.

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  • This rumor been proven false and him clearing it up is old.Why is this on here?

    • Papi Peligro

      Man thank you.

      • SleepyTheGreat

        “Look, it fueled a lot of growth, but it took us away from our roots, I like to stick to my heritage and not chase trends and at that point we were chasing trends”-Tommy Hillfigure

        Man he basically said “Thanks for making me rich niggas, but I need that white money because it’s consistent”

      • johnblacksad


      • Papi Peligro

        So. Yo black leaders is getting rich off selling to someone else your so called culture. Yet name what you getting back more than a turkey and new CD. I can’t open a factory making high end Urban retail in the hood cause its the man’s fault. But I can sell your culture to the man and get rich. Definition of hoodwinked. Rock and Republic employed more African Americans than Roccawear.

      • SleepyTheGreat

        The base of this argument is that African Americans made Tommy a multi-millionaire and when his yacht buddies didn’t like wearing the same clothes as us, he spit in our faces. Tommy was not apart of the culture but we embraced it, and that’s how he repayed us.
        I rather have a FUBU or a Sean John anyday

      • Papi Peligro

        Tommy Hilfiger saying he didn’t like hiphop anymore not black people isn’t a spit in the face. He just didn’t want to get confined to hiphop. Kanye did the same thing with Yeezus. He didn’t want to be confined as 1 type of thing. That’s what he meant about trends. Because trends fade. Hiphop goes out of fashion so does his clothing line. Dude used black models from day 1.

        I’m not upset at Cristol. That doesn’t bother me. What bother’s me is you get rich off poor hood story. You make millions on clothing lines and selling the hood image. You talk about your people’s struggle and how hard it was for you. Go create your factory in China. Don’t complain about the man when you the man. I’d rather you choose your another lane than exploit.

      • SleepyTheGreat

        Hip Hop grows, and it has always grew with the times. Tommy was never a trend, we just own’d it and made it hot. Your basically saying that Tommy couldn’t of grew with hip hop. I disagree. But I do agree with you about the production aspect and making money off people’s struggle and not creating jobs in the US. You got a point there. Cristol is in a similar boat, as soon as we gave that brand recognition, they denounced our presence. All you have to do is show black folks you like them and they’ll be the biggest supporters.

    • The rumor was false, but it’s still true that he was moving the brand as far away from Hip-Hop as he could. If not for Hip-Hop, nobody would know his brand.
      It was Grand Puba who first wore TH in his 360 degrees video. Later Snoop and Method Man. Then the rest is history.

    • Keith N.

      Him clearing it up is old(hence the 2007 video) but he has never spoke of Hip Hop being a trend he was chasing until his recent interview with Bloomberg Businessweek(as it was stated in the article.)

      Thank you for reading.

  • Fubu, Karl Kani, Walker Wear, Maurice Malone over everything else.
    Those were true Hip-Hop brands. Not some Rappers with an endorsement

  • Eli Pinilla

    “Are those hillfiger(i know i know) jeans you wearin?!?! Hell Naw hoe, you know they polo!!!”- trick daddy

    • MrNoName2K

      LMAO fam, i swear, that was the ONE PART of that song that everybody and they momma knew and got all extra loud with it


        Remind me of Spike Lee Movie Bamboozle, LOL, gotta dig that up.

      • “Hil-nigga…Timmy, Timmy, Timmy, Timmy…” Yes indeed, I’m on that Bamboozled tonight my damn self.



      • Ryan Cole

        My niggas in the gee-toe.

  • hoeyuno

    The only reason he has to shed light on that rumor is cause his son’s a rapper..I think that ish hurt him huge though..o well there’s always the Mexicans in the discount stores to cop all those old collared shits..

  • southside4lyfe

    Yeah he mad cause he neva thought nigga would move from polo and hilfiger to channel,douche, and gucci. They thought we would be shopping at wamart and weiners for the rest of our lives. Now niggas aint supporting his brand

  • HatingWhitePeopleSince85

    Of course you don’t care about trends or hip hop anymore…. CAUSE WE ALREADY MADE YOU RICH!!!! So it’s easy to not give a shit AFTER YOU’VE ALREADY BEEN PAID!!

    • ms marjane

      Exactly. it was a lucrative “trend” to move on from. i applaud his ability to exploit the shit out of other people’s style, to the point that he would even be sitting next to Oprah. Dapper Dan should have been sitting next to Oprah. Tommy Hilfiger is a chump. Straight like that.

  • Dope

    What roots? He’s following trends like he always way. Those 90’s stuff got faded in the 00’s so he just switched up with everyone else and started making skinny jeans and hipster sweaters. In a few year that shit’ll be over with and everyone will switch up to whatever is the next trend.


    I do yardwork and paint in the tommy gear I got left

    • Hip Hop been left Tommy Hill, but I’m sure that old ‘chet you have is worth money…as an artifact!

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  • Franky Babylon

    With all the suspect crap dudes are wearing now, give me a fresh pair of Tommys.

    Us black people/hip-hop community crush brands. We will find a brand that has existed or new and sky rocket it to even more heights with are fashion sense. But as soon as it’s so called played out, we scatter and it plummets. Some brands brought it onto themselves but some have stood and they haven’t done anything great.

    I wear what I like and if it’s well made. Following any trend just has you looking like everyone else and half these niggles is rocking girls jeans anyway. I will rock some Cross Color right now if I could find it.

    • Frankie I do the same I rock what I like if it looks good and fits my style. I ain’t ever been a trend guy either. On another note I saw cross colors the other day…it’s back out lol…I never owned any tho.

  • Son Dollars

    yeah Im a real nigga… fukk dat Tommy Hilfiger!

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  • Im glad I have never been into Hilfiger gear; what he said, in other words is now that he used black culture to garner incredible wealth, he no longer needs black people to buy his crap. Usurping black culture and throwing away the people that make up that culture is just the American way.

    • His shit was always wack to me too, and the cologne smelled like hot garbage truck juice.

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  • Guest

    “I like to stick to my heritage” — nothin but a PC way of sayin exactly what he was accused of in the ’90s. Miss me with the Jedi mind tricks Thomas.

  • “I like to stick to my heritage” = Nothin more than a PC and “polite” way of sayin exactly what he was accused of in the ’90s. Miss me with the Jedi mind tricks Thomas, spin someone else with that bullshit.

  • I ain’t even gone front on yall, honest to god truth I never owned a Tommy nutn….cross colors either. Glad I didn’t line his pockets wit sht….

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  • Nessie

    Glad you also posted the video of when Tommy Hilfiger ACTUALLY went on Oprah to prove the rumor was false. It was just a vicious lie, he is not a racist. Here is a link to the show..oprah[dot]com/oprahshow/Memorable-Guests-and-Setting-It-Straight/1