Kanye West Speaks On Jay Z's Samsung & Dr. Dre's Apple Deals (VIDEO)

(AllHipHop News) A year ago Jay Z introduced his “#NewRules” campaign which included a deal with Samsung to purchase 1 million copies of the rapper’s Magna Carta Holy Grail album before it was even released to the public.

Earlier this year, Dr. Dre and fellow Beats Electronics founder Jimmy Iovine sold their company to Apple for a reported $3 billion. Both business moves were seen as landmark moments for Hip Hop moguls.

[ALSO READ: Jay Z Appears On New “Jungle Remix” In Beats By Dre Ad (VIDEO)]

Another business savvy rap star recently spoke about both major moves during the Cannes Lions International Festival of Creativity. Kanye West was one of the panelists for the “Technology, Culture, and Consumer Adoption” event along with marketing executive Steve Stoute and venture capitalist Ben Horowitz.

During the discussion Kanye spoke on the respective Jay Z/Samsung and Dr. Dre/Apple deals.

“One thing I wanted to point out with Jimmy Iovine and Dr. Dre – they are geniuses,” said Kanye. “Both of them are cultural geniuses. What they had done for so many years – and they connected with the right company by the way. It’s all about the legacy of Steve. They’ll be tech guys that come to me and say ‘Apple doesn’t have the biggest market share here,’ but they have the right principles.”

He later added, “There would have been no Beats deal without the Samsung deal, because it showed a number one company the importance of connecting with culture… Culture and creativity is worth something.”

[ALSO READ: “Kanye West’s New Testament” Short Film Released (VIDEO)]

While it seems Ye recognizes the importance and impact of both deals, he made it clear he is not a big fan of Samsung.

“The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of the way my parents raised me, I have to work with the number,” Kanye explained. “I can’t work with anyone but Jay Z, because he’s the number one… I can’t be with any girl but Kim [Kardashian], because that’s the girl I look at her pictures the most and get turned on by and she’s a nice person. I’m not going to represent any company but Louis Vuitton, because that’s number one… Samsung is not quite Apple, but it showed that Jimmy and Dre would then be able to connect with the number one influencers.”

[ALSO READ: Jay-Z and Kanye West Defy the Laws of Chemistry]

Watch “Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape” seminar featuring Kanye West below.


  • atlantahiphopshop

    Sooo, You picked Kim Kardashian because she was the first to fu(k her way to the top? The number one slutbucket? WTF is Kanye saying? His ramblings are retarded! One thing I can say is, Kanye was the FIRST, #1 dude to have a baby by a girl sucking someone else’s d!ck on the world wide web. Proud of that? North West 20 yrs later?

    • rocnation30

      stop hatin…smh

      • atlantahiphopshop

        Stop riding d!ck. NOBODY could be jealous of this dude. LMAO

      • Twonpass

        only other fags and weirdos…..lol

      • atlantahiphopshop

        It gets annoying to see arrogance from someone with a whore for a wife. HE should turn it down 1000.

    • therealwayno

      Yeah Kim K juggled some dudes balls before. And somehow she turned that sh!t into millions of dollars. No I don’t want that for my daughter. I don’t wanna think about that with my girl either. But just cause I don’t see it or don’t think about it doesn’t mean balls won’t be and haven’t been juggled. Some dude somewhere is with his broke average looking girlfriend whom he loves very much, and best believe that heffa juggled at least a few. Cool out.

      • Except that B’ish isn’t proud of juggling.
        Kim k already had family money, she didn’t turn the juggling into a fortune, just into fame.

      • therealwayno

        They had leftover money and Bruce but that dried up a long time ago. Now they each are independently wealthy all thanks to Ray J. In the right circumstances fame = money potential. Look at Niko and Mimi. They were damn near section 8.

      • Don’t confuse fame & fortune.

        Ray J is broke compared to Kim K.

        Kim’s dad, Robert Kardashian, O.J.’s lawyer, & Bruce are the ones that earned that bread, although Kim got the reality show, etc…it wasn’t from juggling nuts in her mouth like a squirrel, well, it was, partially.


  • jd

    Right on Ye.


    Okay, he lost me when he started talking about Samsung. I swear this guy thinks he knows the most and everybody should listen to him like he’s been out of this solar system and back. This dude really needs to humble himself before something or someone does it for him.

  • The Legendary Troll

    ye knows how to make headlines

  • Eli Pinilla

    So does that mean Adidas the number one shoe company?!?!?! And comparing the Samsung deal to the beats deal and like they have any influence on each other is apples to oranges.

    • El Dogga

      Worldwide Adidas is number one if not close I think.

      • InTheNightKitchen

        True, but remember he had a deal with Nike, and from his point of view they tried to play him.

      • Eli Pinilla

        Was just about to say that. If he’s about number 1, he chose number 1 the first time and felt played. So he had to go with the second best option…..Adidas is big world wide cuz of soccer contracts. But Nike is still number 1 shoe company. Especially for endorsements.

      • El Dogga

        They did play him kind of. Most likely because of his business savvy and his inability to speak clearly lol. He only makes sense when he is yelling.

  • JimJames29

    Man wtf did he just say about his own wife?? ‘…and shes a nice person.” Lol

    • InTheNightKitchen

      Most attractive women are usually not nice people, not all, but most.

    • Twonpass

      hahahahahah, hoes are nice people too……lol

  • El Dogga

    Well if Samsung does become number one day…..guess who they aren’t going to connect with???? YOU! lol

  • Yedtiot.

  • johnblacksad

    Rocafella would have never been if Jay wanted to just sit there and wait for the number one label to be interested in working with him…

    Just shut up Ye!

  • Ipullcards

    He’s right but does he have to be so arrogant and self loathing. It’s funny when it’s done just in the music but every interview? Ye you’re hurting ya brand lol (slow bucks)

  • Opposite Of Everyone

    why/how/where/since when was LV no.1??

  • Markus

    West would be hired by more companies to advertise their products if only he made better music and cut down on the tantrums on stage and in the press.

    • He’s a fuggin idiot!

      • Markus

        True lol

  • B.U.

    Kanye is a visionary, I’ll grant him that. I just think his vision is shallow as hell.

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  • Kanye only see’s money….Which is great but at the end of the day their are so many other things in the world that you and judge someone by than how much money they made……I think Kanye need to stop talking and continue to make music because he is no ones leader, he is just a cool rapper with a some style, other than that leave politics, technology and world issues to professionals.

  • Clondyke Classic

    I fucc with Kanye cuz that nigga gon stand up for what he believes in regardless how niggas feel. I respect that. On top of that the nigga make great music

  • $36424596

    Kanye a lame.

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  • JohnG

    there is no Kanye with out Dame Dash

  • Instead of praising white mans companies, we should start building our own.
    Ye is an artist ok. But he lacks in every other field. He is just not intelligent
    enough to see the bigger picture. He speaks out behaving as if he’s the
    only intelligent black musician. But looking closely he is even the most
    stupid one.

    So his idea is. instead of giving an underdog a chance. go and beg
    slave master to represent their business?

    Do you know how much Samsung helped black entrepreneurs in the

    Heard anything about the deal they helped FUBU with for international
    distrubution Mr. Kanye West?

    What does Louis Vuitton do for us? 15 years ago black people were
    not even allowed to shop at their stores.

    The more money this monkey is making the more he changes in the
    direction of the foolish children of African dictators. Using their countries
    wealth and spend it all on useless name brands. Money that could have
    made a difference if spent right.

    I will never buy a Kanye West Album again. The direction in which this
    guy has turned it more than questionable.

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